Senior Graphic & Product Designer | Founder

L - founders of loyalty; 's-Hertogenbosch; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Office in ’s-Hertogenbosch

State-of-the-art gym

Flexible remote work arrangements

Career growth in international team

Collaborative culture

Job summary

L - founders of loyalty seeks a Senior Graphic & Product Designer (AI Innovation) to join its Entertainment team in a hybrid role in the Netherlands. You will blend graphic and product design with AI-enabled workflows to accelerate high-volume, brand-aligned creative output.

With 8+ years in design, you will develop concepts for toys and consumer products, create compelling sales materials, and ensure IP compliance while exploring new AI tools to improve ideation and visualization quality.

Qualifications

• 8+ years of experience in graphic design, product design or consumer product development.
• Portfolio showing both graphic design and physical product concepts.
• Advanced Illustrator, InDesign and Photoshop skills.
• Experience using generative AI tools in commercial workflows.
• Strong understanding of packaging, retail marketing, visual storytelling and presentation design.
• Hands-on, commercially minded approach delivering quality work at pace across multiple briefs.

Responsibilities

• Creative concepts & sales materials: develop visuals and pitch decks for clients.
• Product & portfolio design across toys, collectibles, publishing, homeware and more.
• AI-enabled workflows: build and improve AI-powered ideation and visualization processes.
• Licensing & brand compliance: translate IP guidelines into commercially strong visuals.
• 2D & 3D visualization: create polished concepts and 3D visualizations for production.
• Cross-functional collaboration with entertainment creatives, sales, sourcing and licensing.

Skills

8+ years experience

Portfolio samples

Adobe Creative Suite

Generative AI

Packaging knowledge

Fast-paced environment

Tools

Illustrator

InDesign

Photoshop

3D visualization tools

Job description

Senior Graphic & Product Designer | Founder

Are you our next Ai-powered creative? Let’s talk!

About the role

We're looking for a Senior Graphic & Product Designer (AI Innovation) to join our Entertainment team. You will strengthen our internal creative capability by combining graphic and product design with AI-enabled ways of working, increasing the speed, quality and commercial impact of our creative output.

Working closely with our creatives, business developers, sourcing teams and licensing partners, you will turn retailer briefs, entertainment IP and product opportunities into strong concepts, sales materials and presentation-ready visuals. A major part of the role is building AI-enabled workflows across ideation, concept development and visualization, helping the team create at high volume without compromising quality, brand standards or commercial relevance.

Key responsibilities

• Creative concepts & sales materials: Bring retailer briefs and early-stage ideas to life through key visuals, pitch decks, campaign concepts and high-quality sales materials that help business developers present compelling propositions to clients.
• Product & portfolio design: Develop graphic and physical product concepts across toys, collectibles, trading cards, publishing, homeware, stationery and promotional products, applying licensor style guides and available assets to products that can move into sourcing and development after sale.
• AI-enabled creative workflows: Build, test and improve AI-powered workflows for ideation, concept development, visualization and content generation. Evaluate emerging tools, establish repeatable ways of working and help colleagues use AI effectively within the creative process.
• Licensing & brand compliance: Translate entertainment IP and licensor guidelines into commercially strong creative work, supporting approval submissions and implementing feedback while maintaining brand and IP compliance.
• 2D & 3D visualization: Create polished 2D concepts and, where relevant, 3D visualizations that communicate product ideas clearly and convincingly before manufacture.
• Cross-functional collaboration: Partner with the Entertainment creatives, sales, sourcing, procurement and licensing colleagues to understand the brief, refine concepts for clients and ensure ideas are realistic enough to progress into product development.

What you bring

Required

• 8+ years of experience in graphic design, product design or consumer product development, ideally in a fast-paced or high-volume creative environment.
• We would love to see your portfolio showing both graphic design and physical product or consumer product concepts.
• Advanced Adobe Creative Suite skills, particularly Illustrator, InDesign and Photoshop.
• Demonstrable experience using generative AI tools in commercial creative workflows, with the curiosity to explore and assess new tools.
• Strong understanding of packaging, retail marketing, visual storytelling and presentation design.
• A hands-on, commercially minded approach and the ability to deliver quality creative work at pace across multiple briefs.

Preferred

• Experience working with major entertainment, gaming or character licenses and applying licensor style guides to consumer products.
• Knowledge of 3D visualization tools.
• Understanding of manufacturing, sourcing and product-development considerations.

What we offer

• A role in shaping the narrative of the market leader in tactical loyalty
• A dynamic, international and entrepreneurial environment where bold ideas are valued
• Career growth opportunities and a culture of collaboration, feedback, innovation and impact
• A beautiful office space in the heart of 's-Hertogenbosch
• Access to L's state-of-the-art gym
• Flexible working-from-home arrangements

About L - founders of loyalty

L is the global leader in tactical loyalty campaigns for grocery retailers. With over 30 years' experience across 35 markets and five continents, L partners with more than 100 leading grocery retailers to create rewarding Lifestyle and Entertainment campaigns, engaging over 60m customers worldwide.

At the core of our approach is Total Store Impact - a data-driven business model designed to help retailers boost sales productivity and improve profit margins in the short term, while strengthening brand equity and driving long-term business growth.

What it means to be a Founder

What makes L unique is our 'Founder's Mindset'. This means that everyone thinks and acts like the company is their very own. As a Founder, you’re empowered to challenge the status quo, act without fear of failure, and adopt new ways of working to transform our business. Every day brings new challenges - and you’ll have the freedom and responsibility to shape your own path.