Senior Director, Performance Marketing — AI-Driven Growth Engine

Puffy; Amsterdam; Remote; EUR 192,000 - 235,000; Full time

Benefits offered by this job

Health insurance

Remote-first environment

AI-native tool stack

Direct CEO access

Job summary

Puffy, a market-leading, nine-figure D2C brand, is hiring a Senior Director of Performance Marketing to own a multi-million-dollar monthly paid media engine across Google and Meta with full authority over systems, measurement, creative testing, and capital allocation. You will report directly to the CEO and shape the growth engine for a global brand.

This role emphasizes building the decision systems and a scalable team to maximize contribution margin, beyond traditional ROAS metrics, with

Qualifications

• 7+ years in performance marketing with sustained ownership of large monthly budgets.
• Experience owning a paid media engine across multiple platforms.
• Ability to design systems for scaling budgets and measuring impact.

Responsibilities

• Own the paid engine end-to-end across Google and Meta with CEO-level visibility.
• Build and document rules for pause/scale/guardrails and measurement dependencies.
• Lead the performance marketing function with organizational design authority and cross-functional collaboration.

Skills

Performance marketing ownership

Budget allocation

Leadership

Strategic thinking

Cross-platform expertise

Tools

Google Ads

Meta Ads

Job description

Puffy, a market-leading, nine-figure D2C brand, is hiring a Senior Director of Performance Marketing to own a multi-million-dollar monthly paid media engine across Google and Meta with full authority over systems, measurement, creative testing, and capital allocation. You will report directly to the CEO and shape the growth engine for a global brand.

This role emphasizes building the decision systems and a scalable team to maximize contribution margin, beyond traditional ROAS metrics, with