Senior Content Lead - Multilingual B2B SaaS Content Strategy

Dyflexis; Den Haag; Hybrid; EUR 66,000 - 90,000; Full time

Benefits offered by this job

Personal development budget

25 vacation days + birthday off

In-house chef lunch

Company parties and trips

ARJ Training boxing gym

Pension plan

8% holiday allowance

Travel allowance

WFH compensation

Friday chair massages

Job summary

Dyflexis is seeking a Senior Content Lead to own the content strategy from ideation to publication, guiding a multi-language team across Dutch, German, and international markets. You will shape top and mid-funnel content, enable sales through landing pages, emails, and campaigns, and ensure English content quality across the website and product apps.

The role requires 5-7 years in content marketing (B2B SaaS/HR tech), strong editorial skills, and experience managing content calendars.

Qualifications

• 5-7 years of experience in content marketing, ideally in B2B SaaS, HR tech, or another complex, operational industry.
• Strong writing and editing skills. Writing without AI assistance is essential, AI is used within our workflow but not as a substitute for high-quality natural language.
• Experience owning a content calendar or production pipeline.
• Fluent in English and Dutch.
• Experience in website migrations and information architecture is a plus.

Responsibilities

• Own and execute the content strategy, from ideation through to publication.
• Manage the content production pipeline and calendar across the whole content team, featuring multi-language content across Dutch, German, and international markets.
• Contribute full funnel English content for the international market as well as sales enablement pieces, and lead generation support: campaign ads, landing pages, social media, and nurturing emails.
• Take editorial ownership of English content across the website and product app environments to ensure quality and consistency.
• Conduct the editorial and proofreading processes across Dutch and German markets to raise the written standard of the team.
• Brief content specialists on upcoming topics, research, and key points for transcreation in accordance with the content strategy, to ensure consistency across all languages.
• Own the CMS: structure, publishing workflows, template governance, and close collaboration with the designers for pairing copy with visual assets.
• Coordinate with the team on keywords and topic opportunities, and mentor the content specialists on tone, transcreation quality, and brand voice.

Skills

Content marketing

B2B SaaS

Copywriting

Editorial ownership

Multi-language content

SEO tools

Tools

HubSpot

Framer

SEMrush

Monday

Salesforce

Job description

Dyflexis is seeking a Senior Content Lead to own the content strategy from ideation to publication, guiding a multi-language team across Dutch, German, and international markets. You will shape top and mid-funnel content, enable sales through landing pages, emails, and campaigns, and ensure English content quality across the website and product apps.

The role requires 5-7 years in content marketing (B2B SaaS/HR tech), strong editorial skills, and experience managing content calendars.