EMEA Acquisition & Media Lead – Hybrid (Amsterdam)

Under Armour, Inc; Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Health and fitness benefits

Discounts and resources

Hybrid work

28 days holiday

Job summary

Under Armour, Amsterdam-based is seeking an experienced Acquisition & Media Manager to lead EMEA customer acquisition strategy. The role collaborates with DTCEcommerce, CategoryMarketing, Merchandising, Creative, CRM, Analytics, and agencies to drive traffic, revenue, profitability, and growth for EMEA’s DTC ecommerce business.

You will own media plans across paid search, social, affiliate, display, and more, balancing short-term revenue with long-term growth, and leading planning, optimization,

Qualifications

• 8+ years of digital marketing, performance marketing, media strategy, or customer acquisition experience.
• Experience managing significant media budgets across multiple markets.
• Proven experience developing digital strategies and campaigns across SEM, paid social, affiliate, display, programmatic, retargeting, and PLA/shopping.
• Proven experience leading agency partners and cross-functional teams.
• Strong commercial and analytical acumen.
• Experience translating data into business decisions.
• Excellent stakeholder management and communication skills.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.
• Experience using campaign management, analytics, and reporting tools such as Google Ads, Meta Business Manager, Adobe Analytics, Excel, and PowerPoint.

Responsibilities

• Lead acquisition media strategy for EMEA across paid search, paid social, affiliate, display, video, PLA/shopping, retargeting, and emerging channels.
• Ensure acquisition activity supports broader business objectives, including customer lifetime value, profitability, and retention.
• Balance short-term revenue objectives with long-term customer growth and profitability.
• Lead annual, quarterly, and monthly media planning, including investment allocation across markets, channels, campaigns, and commercial opportunities based on business priorities and performance.
• Identify new growth opportunities across existing and emerging acquisition channels.
• Create regional plans that connect campaign priorities, athlete stories, product moments, and commercial KPIs into clear acquisition media plans.
• Lead Performance Media & Agency Partnerships
• Serve as the key point of contact for media partners, setting clear expectations, timelines, operating rhythms, and standards for performance, innovation, and executional excellence.
• Continuously evolve the media operating model, ways of working, and partner ecosystem to ensure the setup scales with business needs.
• Translate business objectives into clear channel strategies, platform KPIs, and optimization priorities while connecting platform performance back to commercial impact.
• Mobilize internal teams and external partners to drive tactical execution, analysis, and optimization across channels.
• Build the Future Acquisition Engine
• Develop business cases for scaling new channels such as Social Commerce, AI Discovery & Search, and Agentic Commerce.
• Create frameworks for testing, learning, and investment decisions.
• Partner with internal stakeholders to turn innovation into repeatable business capabilities.
• Own Measurement & Commercial Performance
• Partner with Analytics, Data Engineering, and Martech teams to improve acquisition measurement.
• Champion the adoption of incrementality testing, attribution evolution, and privacy-first measurement approaches.
• Translate complex performance data into clear business recommendations.
• Establish performance benchmarks and investment guardrails.
• Drive a culture of measurement discipline and accountability.
• Develop and Lead a High-Performing Team
• Lead, coach, and develop team members, building clear development plans and strengthening digital marketing expertise across the team.
• Create clear ownership, accountability, and performance expectations.
• Act as a thought leader for modern ecommerce acquisition, sharing learnings and best practices across the organization.

Skills

Digital marketing

Performance marketing

Media strategy

Customer acquisition

Budget management

Stakeholder management

Analytical skills

Google Ads

Meta Business Manager

Adobe Analytics

Excel

PowerPoint

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Meta Business Manager

Adobe Analytics

Excel

PowerPoint

Job description

Under Armour, Amsterdam-based is seeking an experienced Acquisition & Media Manager to lead EMEA customer acquisition strategy. The role collaborates with DTCEcommerce, CategoryMarketing, Merchandising, Creative, CRM, Analytics, and agencies to drive traffic, revenue, profitability, and growth for EMEA’s DTC ecommerce business.

You will own media plans across paid search, social, affiliate, display, and more, balancing short-term revenue with long-term growth, and leading planning, optimization,