Sales Manager Netherlands

Li Auto Inc.; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Li Auto Inc. is seeking an experienced Area Sales Manager for the Netherlands to drive regional sales performance, manage showroom operations, and optimize the customer journey from initial contact to vehicle handover.

You will lead local campaigns, coach showroom staff and coordinate with logistics and after-sales teams to ensure a premium customer experience and timely deliveries. Dutch language skills are highly desirable.

Qualifications

• 7+ years of solid sales experience in automotive, preferably OEM or major dealer group.
• Experience with EVs and modern direct-sales or agency retail models is highly preferred.
• Professional fluency in English is mandatory; Dutch is highly desired.
• Willingness to travel extensively within the assigned region.

Responsibilities

• Own regional sales KPIs including order intake, retail volume, market share and revenue targets for the Netherlands.
• Oversee daily sales operations across regional retail locations and showrooms; ensure high standards of sales process execution.
• Manage the sales funnel with regional marketing teams to drive showroom traffic and timely follow-up of leads.
• Develop and execute localized sales initiatives, test-drive events, and promotional campaigns for the Netherlands.
• Coordinate with Logistics, Operations, and After-Sales to ensure timely deliveries and quick resolutions of escalations.

Skills

Sales leadership

Customer engagement

Negotiation

Analytical skills

English fluency

Dutch language desirable

Education

Bachelor’s degree in Business Administration/Marketing/Economics

Job description

We're a leading Chinese new energy vehicle company that designs, develops, manufactures, and sells premium smart electric vehicles (EVs). Through product, technology, and business model innovation, we provide families with safer, more comfortable, and more convenient products and services.

Key Responsibilities

Sales Target Achievement & Operations:

• Take full ownership of the regional sales KPIs, including order intake, retail volume, market share, and revenue targets for the Netherlands market.
• Monitor daily and weekly sales performance, analyzing data to identify trends, gaps, and opportunities for immediate volume growth.

Retail Performance & Showroom Management:

• Oversee and optimize the daily sales operations across regional retail locations, showrooms, or direct-sales touchpoints.
• Ensure high standards of sales process execution, from initial customer greeting and product presentation to test drives and final closing.
• Coach and support retail sales staff/partners to maximize conversion rates and uphold brand standards.

Lead Management & Customer Journey:

• Closely manage the sales funnel. Work with regional marketing teams to drive local showroom traffic and ensure all digital and physical leads are followed up efficiently.
• Guarantee a premium, seamless customer experience throughout the entire purchasing journey, up to the final vehicle handover.

Tactical Sales Campaigns & Local Events:

• Develop and execute localized sales initiatives, test-drive events, pop-up stores, and promotional campaigns tailored to the Netherlands markets.
• Provide continuous feedback on local market dynamics, competitor pricing, and customer preferences to the European headquarters.

Cross-Functional Collaboration (Delivery & After-Sales):

• Coordinate closely with Logistics, Operations, and After-Sales teams to ensure timely vehicle deliveries and resolve any customer escalations quickly.
• Maintain a strong focus on Customer Satisfaction (CSAT) and Net Promoter Score (NPS) throughout the region.

Qualifications & Requirements

Education:

Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.

Experience:

• 7+ years of solid sales experience within the automotive industry, preferably as an Area Sales Manager, Retail Sales Manager, or in a similar quota-carrying role at an OEM or major dealer group.
• Proven track record of consistently meeting or exceeding sales targets within the Netherlands market.
• Experience with Electric Vehicles (EVs) and modern automotive direct-sales or agency retail models is highly preferred.
• Hands-on, execution-oriented mindset with a strong focus on sales numbers, funnel conversion, and retail excellence.
• Excellent communication, persuasion, and closing skills.
• Strong analytical skills to track performance metrics and adjust tactical sales plans accordingly.
• Professional fluency in English is mandatory.
• Fluency in Dutch is highly desired to effectively engage with local customers, retail staff, and regional partners.

Mobility:

Valid EU driver’s license and willingness to travel extensively within the assigned region to support retail locations and sales events.