Sales Manager

Harmony Auto Netherlands; Rotterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Harmony Auto Netherlands in Rotterdam is seeking an experienced Sales Manager to lead the BYD & DENZA showroom sales team. You will drive targets, coach consultants and optimize processes to improve customer experience.

You will collaborate with Marketing and Aftersales, develop local sales opportunities, manage client relationships, and provide timely performance reports to senior leadership in a dynamic, international showroom setting.

Qualifications

• At least 5 years of professional sales experience with leadership.
• 2-3 years in a sales management role or team leadership.
• Proven ability to motivate and develop a sales team.
• Strong knowledge of sales processes and CRM.
• Excellent sales, negotiation and communication skills.
• Fluent in Dutch and English; customer-focused and results-driven.
• Valid driving license preferred.

Responsibilities

• Lead, manage and motivate the showroom sales team.
• Set individual and team targets and monitor performance.
• Develop and implement strategies to achieve monthly and annual targets.
• Monitor sales performance, leads and follow-up activities.
• Coach and develop sales consultants through regular guidance and reviews.
• Organize daily sales activities and staff schedules.
• Support onboarding and training of new sales employees.
• Develop local sales opportunities and business channels.

Skills

Leadership

Negotiation

Communication

Dutch language

English language

Customer orientation

Tools

CRM software (Salesforce)

Job description

We are looking for an experienced and motivated Sales Manager to lead the sales team at our BYD & DENZA showroom in Rotterdam. The Sales Manager will be responsible for achieving sales targets, managing and developing the sales team, improving customer experience and supporting the overall commercial performance of the showroom.

Key Responsibilities

Lead, manage and motivate the showroom sales team.

Set individual and team sales targets and monitor performance.

Develop and implement sales strategies to achieve monthly and annual targets.

Monitor sales performance, conversion rates, customer leads and follow-up activities.

Coach and develop sales consultants through regular guidance and performance reviews.

Organize daily sales activities and staff schedules.

Support the onboarding and training of new sales employees.

Handle important or complex customer cases when required.

Develop local sales opportunities and business channels.

Work closely with the Key Account Manager, Marketing and Aftersales teams.

Prepare regular sales and performance reports for management.

Monitor the sales pipeline and ensure timely follow-up of customer leads.

Provide management with market and customer feedback.

Requirements

At least 5 years of professional sales experience, preferably in the automotive industry.

At least 2-3 years of experience in a sales management or team leadership position.

Proven experience managing, motivating and developing a sales team.

Strong understanding of sales processes and customer relationship management.

Strong sales, negotiation and communication skills.

Strong leadership, organizational and problem-solving skills.

Fluent in Dutch and English is required.

Customer-oriented and results-focused.

Ability to work independently and under commercial pressure.

Valid driving licence is preferred.

What We Offer

Competitive salary and performance-based bonus.

Opportunity to work with BYD and DENZA.

Dynamic and international working environment.