Sales Enablement Specialist

WP SEO AI; Amsterdam; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Competitive, experience-based salary

Performance-driven incentives

Hybrid working possibilities

New office in Amsterdam

Team events and international trips

Job summary

A fast-growing AI marketing scale-up in Amsterdam is seeking a Sales Enablement Specialist to enhance its sales effectiveness. The candidate will manage onboarding programs, build playbooks, and ensure CRM efficiency. With a focus on data-driven sales strategies, the role promises significant impact and ownership, combined with opportunities for hybrid working, competitive salary, and a supportive team culture. Join us to shape the future of sales in the AI sector.

Qualifications

• At least two years of experience in sales enablement, sales operations or related training roles.
• Strong understanding of SaaS sales processes and CRM systems.
• Structured mindset with strong attention to detail and documentation.

Responsibilities

• Own and continuously improve sales onboarding and enablement programs.
• Create and maintain a clear onboarding journey from day 1 to day 90.
• Build and maintain playbooks and battlecards for sales teams.

Skills

Sales enablement experience

SaaS sales processes

CRM systems experience

Attention to detail

Strong communication skills

Familiarity with automation tools

Fluency in Dutch

Fluency in English

German language skills

Tools

HubSpot

Automation tools

Job description

Do you want to be part of a fast growing AI marketing scale-up where you take real ownership, move fast and help build one of the most effective sales engines in Europe?

The role

At WP SEO AI we’ve grown from 15 to almost 100 team members in Amsterdam in less than a year and we’re just getting started. Our sales organization is scaling rapidly across multiple countries. To support that growth, we’re looking for a Sales Enablement Specialist who takes full ownership of sales enablement across our commercial teams.

In this role, you help build a scalable, data driven sales engine. You work closely with sales leadership to improve how our teams ramp, perform and forecast. Your impact is visible in onboarding speed, deal quality, pipeline health and conversion.

You connect enablement, data and automation to ensure our sales teams engage the right prospects at the right time, while continuously improving lead quality and efficiency.

What you’ll do

• Own and continuously improve sales onboarding and enablement programs from ramp up to advanced training
• Create and maintain a clear onboarding journey from day 1 to day 90 for both BDRs and AEs
• Build and maintain playbooks and battlecards for discovery, demos, ICPs, personas, objections and messaging
• Manage the internal sales knowledge hub with best practices and learnings from top performers
• Develop and maintain high quality sales materials such as decks, pricing, case studies and use cases
• Identify knowledge, tooling or content gaps and take ownership to fix them
• Ensure consistent HubSpot usage and connect CRM, LinkedIn and email automation for smooth lead flow and visibility

About us

WP SEO AI is a bootstrapped B2B SaaS company providing AI-powered SEO content generation tools. We have grown from €3M to €10M ARR in 2025 and are targeting €50M ARR within 24 months. We operate across the Netherlands, Finland, Germany, and Belgium with a team of 100+ people. We are profitable, sales-driven, and building world-class operational infrastructure to support our next phase of growth.

We believe that harnessing the power of AI and advanced algorithms can transform how businesses approach their online presence. That’s why we created WP SEO AI (WordPress Search Engine Optimization Artificial Intelligence). We have an innovative platform designed to help companies increase their organic traffic, improve search engine rankings and enhance online visibility.

Our technology combines cutting-edge AI with deep human SEO expertise to automate and optimize content strategies. Making it easier and more efficient for SEO specialists, content creators and digital marketers to develop and execute winning strategies. We deliver smarter, data-driven solutions that drive real results.

We believe success starts with the right people. You’ll join a diverse, ambitious and supportive team where we make mistakes, learn and support each other. We strive to be bold, fast-moving and challenge the status quo.

Our international team includes sales and marketing experts, AI specialists, creative minds, and business professionals. We operate in a flat organization culture where collaboration, autonomy and success go hand in hand. We foster a culture of trust, openness, and ownership. We encourage growth, mutual support, and the celebration of successes, together as a team. While we take our work seriously, we also believe that enjoying what we do is key to fostering innovation and growth.

At WP SEO AI, we believe in the power of "why". We share knowledge to empower ourselves and our customers. We take responsibility for our successes and challenges, act proactively and keep a fun and positive attitude.

We empower our team by hiring smart, driven individuals and giving them the freedom to take ownership of their success. Curiosity leads the way: we ask questions, push boundaries and embrace continuous learning. Your impact truly matters, whether you're closing deals, shaping strategy or driving innovation. And while we work hard to hit big goals, we celebrate even harder with team trips, exciting sales challenges and unforgettable experiences worldwide.

What we’re looking for

• At least two years of experience in sales enablement, sales operations or a training related role
• Strong understanding of SaaS sales processes and CRM systems such as HubSpot
• Structured mindset with strong attention to detail and documentation
• Strong communication skills and the ability to work with multiple teams
• Familiarity with automation tools and lead nurturing flows is a strong plus
• Fluency in Dutch and English, German is a plus

What we offer you

• A competitive, experience based salary with a performance driven incentive structure
• The opportunity to work at the forefront of AI driven SEO and GEO, shaping how modern sales teams operate
• Hybrid working with remote possibilities in a fast paced, international scale up environment
• High ownership, real impact on how our sales engine performs and fast growth opportunities as we scale
• A culture of ownership, trust and continuous learning
• A brand new office at the Rokin in Amsterdam with more than 100 colleagues, plus regular team events and international trips

Ready to join

Apply now and help us build the future of sales at WP SEO AI.