Sales Development Representative - Retail & E-commerce

Novax; Amsterdam; On-site; EUR 42,000 - 65,000; Full time

Job summary

Voyado is seeking an SDR for the Benelux region to build meaningful new business opportunities in retail and e-commerce. You will join our Global Sales Development team, collaborating with Sales, Marketing and Partners to expand our footprint.

Expect a mix of research, strategy, and creative outreach, with a strong emphasis on delivering results and developing relationships with decision-makers in the Benelux market.

Qualifications

• Excellent writing and communication skills, able to tailor messages rather than templates.
• Strong research ability to turn scattered information into clear insights.
• Commercial mindset with ambition to grow within B2B SaaS.
• Comfortable working in a structured way with data and CRM systems.
• Fluency in Dutch and professional level English is mandatory.

Responsibilities

• Research-first prospecting: identify and deeply understand targeted Benelux brands.
• Strategic & creative outreach: tailor outreach per account (email, LinkedIn, events, calls).
• Market builder: strengthen Voyado's position in Benelux and engage with ecosystem.
• Structured execution: use sales tech to plan, test, and optimize outreach.

Skills

Excellent writing and communication

Research ability

Commercial mindset

CRM systems

Dutch language

English language

Tools

CRM systems

Job description

We’re super excited to welcome our next teammate to our global Sales development team, focusing on the Benelux region. This is not your typical high-volume sales development role. At Voyado, we work within a clearly defined niche - retail and e-commerce, and that changes everything! Instead of calling 100 random companies a day, you’ll deep-dive into a carefully selected group of brands, truly understand their business, and craft creative, thoughtful ways to connect with them.

If you’re curious about how e-commerce brands grow, love investigating companies and decision-makers, and enjoy combining strategy with creativity in your outreach, we’d love to hear from you!

About The Role

At Voyado, driving new business is about relevance - not volume. As our SDR for Benelux, your mission is to create meaningful new business opportunities within retail and e-commerce. You’ll be part of our Global Sales Development team and work closely with Sales, Marketing and Partner Managers to strategically expand our footprint in the region.

You’ll Become An Expert In

• The retail and e-commerce landscape in Benelux
• The systems brands use (e.g. e-com platforms, CRM, loyalty tools)
• Their growth ambitions and operational challenges
• The people behind the brands - from CRM Managers to CMOs

This role is part research, part strategy, part creativity, and part relationship-building. With a large focus on results and winning over new customers.

What You’ll Be Up To

Research-first prospecting

• Identify and deeply understand selected retail and e-commerce brands in Benelux
• Map stakeholders, decision-makers and tech stacks
• Spot triggers: expansion, rebranding, new markets, funding, platform changes

Strategic & creative outreach

• Craft tailored outreach strategies per account (email, LinkedIn, events, cold-calls, gifting, partnerships)
• Write sharp, relevant messaging that shows you’ve done your research
• Experiment with creative ways to get attention and build trust

Market builder

• Continue to strengthening Voyado's position on the retail & e-com map in Benelux
• Attend relevant events and build relationships in the ecosystem
• Collaborate closely with Marketing and Sales on campaigns and account strategies

Structured execution

• Use modern sales tech to plan, test and optimize your outreach
• Work towards clear goals - and celebrate wins together

Your onboarding will start with learning about our platform from the inside and out, so that you'll be able to effectively communicate our value proposition to decision makers in the retail industry. You'll become a true Voyado ambassador, often the first point of contact for new prospects and the one selling a vision, not a product.

Who are you?

You’re curious by nature. When you discover a new brand, you want to understand how they grow, who they target, and what systems they use. We are looking for a collaborative and motivated individual who enjoys building relationships and is excited about creating value through sales. We believe that you are all about providing a world-class customer experience and thrive in a fast-paced environment. In either way, you're a natural connector, a true team-player, eager to develop yourself in SaaS sales. At the same ‘time you're results driven and are motivated by working towards set up targets with a winning mentality.

You Probably

• Enjoy researching companies and connecting dots
• Like writing and tailoring messages rather than sending templates
• Thrive when you can combine structure with creativity
• Are energized by building something in a focused market

You’re a natural connector, a team player, and genuinely interested in retail, e-commerce and tech.

Skills & Background

• Excellent writing and communication skills - you know how to make messaging relevant
• Strong research ability - you can turn scattered information into clear insights
• Commercial mindset and ambition to grow within B2B SaaS
• Comfortable working in a structured way with data and CRM systems
• Fluency in Dutch and professional level English is mandatory

Why this role is different

This is not about high volume unpersonalised outreach.

It’s About

• Focus over spray-and-pray
• Insight over scripts
• Creativity over repetition

If you want to become an expert in retail & e-commerce growth while building real business relationships in Benelux - this is your opportunity!

What's in it for you?

Voyado is a Swedish purpose-driven company where every opinion is recognized and where you’ll be successful when putting the customers first. Here, you'll get the opportunity to work self-driven with strong support that you can leverage at any time. We really care for our Voyadoers and put a lot of time and effort into keeping and nurturing our knowledge-sharing and friendly culture. We’re personal and that extends into everything about us.

Before one applies it can always feel like you need a better resume, more polish, or just another year of experience, but we say if you think this sounds like a place where you can shine don't hesitate to send in your resume!

Making it personal with AI

We truly believe you’ll position yourself best for success in the interview process by being yourself with support from AI where it makes sense, later in the process you will even be expected to use AI. But at the end of the day, what matters is meeting you, the person behind the application.

There is no such thing as a perfect candidate; we’re all human so please, bring your authentic self! Don’t let AI over polish your CV or answers to the point where we can’t hear your real voice because that’s what we care about the most.

Additional information

As part of our recruitment process, we conduct a background check on the final candidate. We use background checks from Scandinavian Recruitment Intelligence. Here you can read more about how a background check is done.

Note: As of right now we are unable to proceed with applicants outside of the EU, and a requirement of eligibility to work at Voyado is the right to work in the EU without limitations. Needless to say, this is something we are actively working on to be able to onboard colleagues from all over the world.