Sales Account Executive Netherlands

TENWAYS E-Bike; Noord-Holland; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Bonus scheme

Iconic brand

Dynamic work environment

Career development & growth

Collaborative team culture

Job summary

SPARTA, part of the TENWAYS group, is expanding in the Dutch market and seeks a Sales Account Executive to grow the dealer network across the Netherlands, build partnerships with bicycle retailers, deliver product training, and drive brand success.

You will manage dealer relationships, visit partners, onboard new dealers, align with the commercial strategy, and report CRM activity while traveling; fluent Dutch and English are required.

Qualifications

• 5+ years of experience in Account Management, Field Sales, or similar roles.
• Experience in bicycles, mobility, automotive, consumer electronics, retail, or related industries is a plus.
• Strong communication and relationship-building skills.
• Commercially driven, proactive and customer-focused.
• Willingness to travel across the Netherlands and hold a valid driver's license.
• Fluent in Dutch and English.

Responsibilities

• Manage and grow relationships with SPARTA dealers and retail partners.
• Conduct regular dealer visits and act as the main contact within your territory.
• Identify and onboard new dealer partners.
• Drive sales growth and support the commercial strategy in the Netherlands.
• Deliver product training and support to dealers and store staff.
• Maintain accurate CRM records and sales activity reports.
• Track performance against targets and KPIs.

Skills

Account management

Field sales

Relationship building

CRM

Dutch & English

Tools

CRM systems

Job description

As part of the TENWAYS group, SPARTA is entering an exciting new phase of growth and is looking for passionate individuals to help strengthen our presence across the Dutch market.

We are seeking a proactive and relationship-driven Sales Account Executive to develop and strengthen our dealer network throughout the Netherlands. In this role, you'll build strong partnerships with bicycle retailers, identify commercial opportunities, deliver product training, and help drive the success of the SPARTA brand in the market.

What You'll do:

• Manage and grow relationships with SPARTA dealers and retail partners.
• Conduct regular dealer visits and act as the main contact within your territory.
• Identify and onboard new dealer partners.
• Drive sales growth and support the commercial strategy in the Netherlands.
• Identify opportunities within the dealer network and local market.
• Support dealers in maximizing sell-through and product visibility.
• Deliver product training and support to dealers and store staff.
• Ensure retailers stay informed about new products and campaigns.
• Work closely with internal teams to resolve dealer needs.
• Monitor competitors, market trends, and customer feedback.
• Share insights and recommendations to support business growth.
• Maintain accurate CRM records and sales activity reports.
• Track performance against targets and KPIs.

What We’re Looking For

• 5+ years of experience in Account Management, Field Sales, Business Development, or a similar commercial role.
• Experience in bicycles, mobility, automotive, consumer electronics, retail, or related industries is a plus.
• Strong communication and relationship-building skills.
• Commercially driven, proactive, and customer-focused.
• Ability to work independently and manage a territory effectively.
• Experience with CRM systems.
• Valid driver's license and willingness to travel across the Netherlands.
• Fluent in Dutch and English.

What We Offer

• Competitive salary and bonus scheme.
• Opportunity to join one of the Netherlands' most iconic bicycle brands.
• Dynamic and entrepreneurial working environment.
• Career development and growth opportunities within SPARTA and the TENWAYS group.
• Supportive and collaborative team culture.

If you're passionate about building strong customer relationships, enjoy working in a dynamic field-based role, and want to help shape the future of one of the Netherlands' most loved bicycle brands, we'd love to hear from you!