COUNTRY SALES MANAGER NETHERLANDS

Trespa; Netherlands; On-site; EUR 120,000 - 160,000; Full time

Job summary

Trespa, a global decorative surfaces leader, is seeking a Country Sales Manager Netherlands to drive commercial performance and growth in the Dutch market. You will lead seven sales professionals, translate regional and global strategy into a robust country plan, and actively develop key customer relationships and new opportunities.

You will be a visible market leader with a hands-on approach, traveling regularly to maintain strong customer connections and to uphold our values of ownership and

Qualifications

• Proven track record in B2B sales and sales leadership.
• Experience in project sales with key account management (contractors, distributors).
• Experience with premium/high-brand products and brand positioning.
• Strong leadership, targets ownership and results-driven mindset.
• Excellent Dutch and English communication and presentation skills.

Responsibilities

• Take ownership of the Dutch market commercial performance and growth.
• Lead and coach a team of 7 sales professionals to build accountability and collaboration.
• Develop and execute the country sales strategy aligned with regional/global objectives.
• Build and maintain relationships with key customers, architects, designers, contractors, distributors.
• Represent the company in the market and drive new opportunities in existing and new segments.

Skills

B2B sales

sales leadership

strategic planning

stakeholder management

negotiation

team development

market development

Job description

Are you a commercially driven sales leader who knows how to turn strategy into results? Do you enjoy leading people, building strong customer relationships and creating new business opportunities? Then this could be your next challenge.

Make an impact in the Dutch market!

As Country Sales Manager Netherlands, you will take full commercial responsibility for our business in the Dutch market. You will lead a team of 7 sales professionals, developing their capabilities, driving performance and creating a strong customer-focused sales culture.

Reporting to the Region Sales Manager, you will be the key commercial leader for the Netherlands. You will translate our regional and global strategy into a clear country sales plan and ensure that our ambitions are turned into tangible results.

You will combine strategic leadership with a hands‑on approach. You will be visible in the market, close to customers and actively involved in developing our business. From strengthening existing relationships to identifying new opportunities and opening doors to new customers and market segments, you will have a direct impact on our growth.

You will also be part of a global community of Country Sales Managers, sharing best practices, learning from each other and co‑creating initiatives that can be implemented across markets.

Your impact

As Country Sales Manager, you will:

• Take ownership of the commercial performance and growth of the Dutch market.
• Lead, coach and inspire a team of 7 sales professionals, creating a culture of accountability, collaboration and continuous development.
• Set clear objectives, priorities and performance expectations and actively follow up on results.
• Develop and execute the country sales strategy and commercial plan in line with our regional and global objectives.
• Build and maintain strong relationships with key customers and strategic partners.
• Be a visible and credible representative of the company in the Dutch market, with customers, architects, designers, contractors, distributors and other key stakeholders.
• Develop a deep understanding of customer needs and ensure a consistently high level of customer satisfaction.
• Identify and develop new business opportunities and actively expand our presence in existing and new market segments.
• Take ownership of key customer negotiations and strategic accounts.
• Monitor market developments, customer needs and competitor activities and translate insights into commercial opportunities.
• Ensure a strong sales pipeline, accurate forecasting and effective use of sales KPIs and data.
• Work closely with Marketing, Customer Service, Product Management, Finance and other functions to maximize customer value and commercial results.
• Represent the company at customer meetings, industry events, and trade fairs.
• Act as a role model for our values and Right Mindset, encouraging ownership, collaboration, customer focus and a strong drive for results.

What do you bring

You are a natural leader with a strong commercial mindset. You know how to build relationships, develop people and deliver results. You combine strategic thinking with a hands‑on approach and are equally comfortable discussing market strategy with senior stakeholders and engaging directly with customers.

You bring:

• A proven track record in B2B sales and sales leadership, preferably within building materials, construction, architecture or another technical/product-driven industry.
• Strong senior-level experience in both project sales, including key account management with general contractors, and relationship‑driven sales through large building material distributors.
• Experience working with premium, high‑quality or A‑brands, with a strong understanding of brand value, market positioning and customer preference.
• Proven experience in leading and developing sales teams, including setting clear targets and expectations and leading by example.
• A strong understanding of the Dutch market and a relevant network of customers and stakeholders.
• A strong customer focus, with the ability to understand customer needs and build long‑term partnerships.
• A data‑driven and analytical approach, with experience using KPIs, performance dashboards, forecasting and sales analytics to drive Commercial Excellence.
• A results‑oriented, positive and entrepreneurial mindset, with the resilience and courage to pursue ambitious goals and overcome challenges.
• Strong negotiation, influencing and communication skills, combined with a transparent and candid leadership style.
• High personal and professional integrity, with a strong sense of ownership and accountability.
• Excellent communication and presentation skills and fluency in Dutch and English.
• Willingness and ability to travel regularly, including internationally (>50%).

About us - Trespa

"For generations to come, we proudly create high performing decorative surfaces."

We are an international company known for our high‑quality, innovative and design‑driven solutions for architecture and building applications. Our products combine performance, durability and aesthetics and are used in projects around the world.

We are ambitious about our future. We continuously invest in innovation, sustainability and our people to strengthen our position in the market and create lasting value for our customers.

Our success depends on people who take ownership, challenge the status quo, collaborate across teams and are willing to make a difference.

Trespa is part of Broadview Holding, a €1bn+ international group active in Material Technology and Energy.

Ready to lead the Dutch market?

If you are ready to take ownership of a market, lead a talented sales team and turn commercial opportunities into sustainable growth, we would love to hear from you.

Join us and make an impact!

For questions, please contact Annelies Walta, HR Business Partner: [e-mail].