First Gen: Food Brand Marketing Intern

PepsiCo Inc.; Utrecht; On-site; EUR 5,600 - 6,700; Full time

Benefits offered by this job

Monthly stipend 550€

Travel reimbursement

Work-from-home toolkit

Job summary

PepsiCo Inc. in the Netherlands is offering a Brand Manager internship focused on Quaker & Duyvis brands in the Benelux region. You will work with marketeers to craft briefs and serve as a key contact for other departments.

Interns will support on-brand restage activities, portfolio innovations, earned social campaigns, and in-market activations, guided by one or more Brand Managers. The program runs 6-month rotations with mentorship and learning opportunities.

Qualifications

• You're an HBO/WO student pursuing marketing or a related field.
• You’re fluent in Dutch and English; French is a bonus.
• You’re organized, detail-oriented and proactive.
• You bring a sense of responsibility and can take initiative.

Responsibilities

• Be involved in creating and managing brand communication.
• Support packaging artwork process from creation to launch.
• Track and manage performance of social media campaigns.
• Create and communicate internal and external newsletters.
• Support managing sampling and shopper marketing activities.

Skills

Brand marketing

Social media campaigns

Communication skills

Market insights

Dutch fluency

English fluency

Education

HBO/WO student

Tools

Newsletter creation

Job description

Overview

Winter term:January/February to July 2027

Pepsi, Lay’s, Quaker, Doritos—tempting, right? That's the taste of interning at PepsiCo! Immerse yourself in our vibrant workplace culture.

Excited to make an impact and work with iconic brands? Look no further! Every 6-months, PepsiCo Northern Europe seeks talent like you. Our Internship program for (near-)graduates offers meaningful projects, mentorship and skills training. Not only on-the-job learning awaits, but also a journey of personal and professional growth.

Join our inclusive culture where diversity thrives and embark on your internship journey alongside 30 fellow PepsiCo enthusiasts. Does a Brand Manager internship, sounds as your can of Pepsi?!

You’ll be diving headfirst into the world of marketing, on our beloved Quaker & Duyvis brands in Benelux. Get ready to team up with our Marketeers to whip up stellar marketing briefs and become a strong point of contact for other departments. You’ll be supporting the Nuts & Grains marketing team with key marketing projects, in example supporting on brand restage activities, portfolio innovations, managing earned socials and in-market activation.

You won’t be navigating this journey solo. You’ll have one or more Brand Managers as your guides helping you unlocking the secrets of the marketing game and discover what it's like to roll with a top FMCG crew.

Responsibilities

• Be involved in creating and managing brand communication
• Support packaging artwork process from creation to launch
• Track & manage performance of social media campaigns
• Create and communicate internal and external newsletters
• Support managing sampling and shopper marketing activities

What you can expect

• A supportive team that will encourage your professional growth and development
• An opportunity to be meaningful and impactful within your work and projects
• A community of interns - offering additional support, the opportunity to build connections, workshops and much more
• Internship compensation of 550€/month and travel reimbursement
• Work-from-home toolkit

Qualifications

• You're an HBO/WO student, and you're all about digging into what makes consumers tick, rocking the boat with innovation, making your point in the world of communication, and turning up the heat on activation and promotion.
• You’re fluent in Dutch and English. French is a bonus.
• You're the organizational whiz kid who knows how to keep things in line.
• Your precision game is on point - no room for errors!
• You've got a solid sense of responsibility, you are pro-active and you're all about taking the reins and making things happen.

Your recruitment journey

• Phone screening with one of our recruiters
• Interview at our office/online
• Offer: You’re hired!
• Welcome to PepsiCo

Careers to smile about

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Want more info? Check out www.pepsico.com!