Retail Brand Director (for Nike)

Randstad Nederland; Hilversum; Hybrid; EUR 71,000 - 92,000; Full time

Benefits offered by this job

Salary range €51.42–€66.82 gross per h

40 hours per week

Temporary assignment until 14 May 2027

Nike EHQ (Hilversum)

Job summary

Randstad in Hilversum is seeking a Director of Retail Brand for Soccer to lead a seven‑person team and shape in‑store concepts across Europe, the Middle East and Africa. You’ll translate consumer insights into distinctive store experiences and ensure a consistent brand image on the sales floor.

You’ll work with international colleagues, drive the long‑term vision for the soccer category, and manage a hybrid schedule at Nike EHQ in Hilversum. The role is a temporary assignment until May 14, 2027.

Qualifications

• At least a completed HBO degree.
• At least 10 years of managerial experience in store presentation, brand experience, or retail.
• Experience leading, coaching, and developing teams.
• Ability to translate consumer data into store strategies.
• Strong communication and stakeholder persuasion skills.

Responsibilities

• Directly manage a team of seven professionals.
• Develop and oversee the strategic vision for the soccer category.
• Ensure a consistent brand image on the sales floor.
• Collaborate with international colleagues to execute plans.

Skills

Leadership

Brand strategy

Stakeholder management

Data-driven insights

Store presentation

Team coaching

Education

HBO degree

Job description

Are you ready to take on your next leadership role at the European headquarters of a global sports brand in Hilversum? Do sports, culture, and creating leading-edge retail experiences energize you? As Director of Retail Brand for Soccer, you’ll lead a team of seven professionals. Together, you’ll determine how the soccer collections come to life in our own stores and at key retail partners throughout Europe, the Middle East, and Africa.

what we offer

• € 51,42 - € 66,82 gross based on experience
• 40 hours per week
• temporary assignment until May 14st, 2027
• Nike EHQ (Hilversum)

who are you

You are an experienced and inspiring leader with a strategic perspective on the in-store experience and brand positioning. You understand the behavior of young consumers and effortlessly translate those insights into concrete store concepts. Complex challenges don’t faze you, and you know how to smoothly reconcile different interests.

• At least a completed higher professional education (HBO) degree;
• At least 10 years of relevant managerial experience in store presentation, brand experience, or retail;
• Demonstrable experience in leading, coaching, and developing teams;
• Excellent skills in translating consumer data into effective store strategies;
• Strong communication skills and the ability to persuade internal and external stakeholders.

what will you do

In this role, you will directly manage a team of seven professionals. You will develop and oversee the strategic vision for the soccer category and ensure a consistent brand image on the sales floor. In addition, you will work closely with international colleagues and departments to ensure that plans are executed seamlessly.

• Leading and developing a team of seven employees;
• Defining the vision for product presentation and communication regarding soccer collections;
• Creating distinctive in-store experiences at company-owned locations and partner stores;
• Translating market and consumer trends into concrete guidelines for the sales floor;
• Coordinating plans with international and regional teams within the organization.

where will you work

You'll be based at Nike's inspiring European Headquarters (EHQ) in Hilversum, a dynamic campus fully immersed in the energy and values of the brand. Nike offers a hybrid working model (3 days in the office, 2 days working from home).

• travel allowance: €0.23 per km (up to a maximum of 100 km per day)
• home office allowance: €5 net per day when working from home
• 24 vacation days per year (based on a full-time 40-hour workweek), with the option to take extra days off
• 8% annual holiday allowance on top of your salary, paid in May or June
• a 25% discount in the Nike campus store.
• unlimited access to gym facilities on campus, even outside working hours!
• a pension plan provided by Randstad to ensure your future is well taken care of.
• personal development: access to a wide range of free training courses and programs through Randstad.