Brand Activation & Partnerships Lead — Remote (6 Wk/yr)

Publicis Groupe NL; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Work Your World Program

Dog-friendly office

Terrace and in-house bar

Tasty lunches and drinks

Bike plan

Job summary

Publicis Groupe NL in Amsterdam is seeking a Brand Activation Manager to lead partnerships, branded content, PR, and live activations. You will help develop and deliver creative collaborations, build relationships with media partners and suppliers, and find relevant, surprising ways to bring brands to life.

From partnerships with national magazines or radio stations to festival activations, no two days are the same.

Qualifications

• 3-5 years of relevant experience in brand activations, branded content, partnerships, PR, media, events, or a comparable environment.
• Strong account and project management skills, with a hands-on and proactive approach.
• Experience independently delivering brand partnerships across different social platforms and against different objectives.
• A strong understanding of the fast-evolving brand activation landscape and a genuine interest in social media, branded content, and digital trends.
• Excellent organizational skills and the ability to prioritize, manage multiple projects, and maintain oversight in a dynamic environment.
• Strong relationship-building and communication skills, with the ability to work effectively with clients, colleagues, media owners, suppliers, and other partners.
• Excellent written, verbal, and presentation skills in both Dutch and English.
• A professional, reliable, and accurate working style, with ownership of responsibilities and commitments.
• A collaborative, flexible, and solution-oriented mindset, openness to feedback, and a drive to keep learning and developing.

Responsibilities

• Develop brand activation strategies: Translate brand objectives into moments, stories, partnerships, and activations in close collaboration with senior team members.
• Identify and engage partners: Research suitable magazines, publishers, radio stations, festivals, events, and other partners, and support initial outreach.
• Deliver branded content and partnerships: Shape collaborations from concept to content formats, distribution, and live activation, managing multiple campaigns.
• Support PR activities: Contribute to PR plans, press lists, media outreach, press materials, press releases, monitoring, and coordination with PR specialists.
• Support negotiations: Prepare agreements covering scope, deliverables, rights, timelines, budgets, and visibility.
• Create campaign and partner briefs: Develop clear and inspiring briefs for media partners and production agencies.
• Coordinate production and live activations: Organize branded content productions, events, and festival activations, tracking actions and deadlines.
• Monitor performance: Track reach, publicity, content performance, engagement, and KPIs; assist with analysis and reporting.
• Assist with planning and budgets: Monitor schedules, quotations, and invoices; contribute to evaluation reports.
• Collaborate across disciplines: Work with strategy, creative, media, social, influencer marketing, and PR to connect activations to objectives.
• Stay ahead of trends: Follow developments and share opportunities with the team.

Job description

Publicis Groupe NL in Amsterdam is seeking a Brand Activation Manager to lead partnerships, branded content, PR, and live activations. You will help develop and deliver creative collaborations, build relationships with media partners and suppliers, and find relevant, surprising ways to bring brands to life.

From partnerships with national magazines or radio stations to festival activations, no two days are the same.