Retail Activation and Operations Intern

Dyson Institute; Amsterdam; On-site; EUR 6,700 - 10,000; Part time

Benefits offered by this job

Internship allowance

Job summary

Dyson Institute is seeking a proactive Retail Activation Intern to assist in shaping Dyson's physical presence across multiple markets. You will gain hands-on experience in retail marketing, POS execution, new product launches, and in-store activations while collaborating with Marketing, Category, Commercial, and Retail teams.

You will contribute to merchandising, campaign planning, and store rollout efforts, supporting international stakeholders and maintaining Dyson branding standards.

Qualifications

• Recent graduate with a degree in Marketing, Business, Communications, or Retail Management.
• Internship or related experience in marketing, retail, events, or project coordination is advantageous.
• Strong organizational skills, attention to detail, and good communication are essential.
• Ability to manage multiple tasks in a fast-paced environment.

Responsibilities

• Plan, coordinate, and execute in-store activations, pop-ups, campaigns, and events across regions.
• Track timelines and activation logistics to ensure timely delivery.
• Gather feedback and insights to improve future activations.
• Support rollout of POS materials and campaigns across markets.
• Coordinate launch activities with Marketing, Category, Commercial, and Retail teams.
• Ensure retail executions align with Dyson brand guidelines.
• Develop and production of POS materials, fixtures, and merchandising assets.
• Coordinate with suppliers and stakeholders to track deliverables.
• Maintain retail standards and consistent execution across markets.
• Support store openings and rollout projects.
• Assist with meetings, status updates, and project documentation.
• Identify opportunities to improve efficiency and ways of working.

Skills

Marketing basics

Event coordination

Retail marketing

Project coordination

Education

Bachelor's degree in Marketing, Business, Communications, or Retail Management

Tools

POS production tools

Job description

As a Retail Activation Intern, you will support the Retail Activation Manger in shaping Dyson's physical presence across retail environments in Central Europe & Emerging Markets and Israel. This is an exciting opportunity to gain hands‑on experience in retail marketing, point‑of‑sale execution, new product launches, and in‑store activations. Working closely with the Retail Activation Manager and cross‑functional teams, you will help bring Dyson's retail vision to life while learning how premium retail experiences are delivered across multiple markets. Your work will contribute to how consumers experience Dyson technology in stores, from merchandising and POS displays to in‑store campaigns and retail events.

Key Responsibilities include:

Retail Activations & Execution

• Support the planning, coordination, and execution of in‑store activations, pop‑ups, campaigns, and consumer events across the region.
• Assist with project tracking, timelines, and activation logistics to ensure smooth delivery.
• Help gather feedback and performance insights to support future activation improvements.

NPD Launches & In‑Store Campaigns

• Support the rollout of POS materials and retail campaigns across multiple markets.
• Assist in coordinating launch activities with Marketing, Category, Commercial, and Retail teams.
• Help ensure retail executions align with Dyson brand and product guidelines.

POS Production & Retail Excellence

• Support the development and production of POS materials, fixtures, and merchandising assets.
• Coordinate with suppliers and internal stakeholders to track deliverables and timelines.
• Assist in maintaining retail standards and ensuring consistent execution across markets.
• Support the implementation and upkeep of 2D and 3D merchandising solutions.

Retail Expansion & store Rollouts

• Contribute to new store openings and retail rollout projects.
• Support launch preparation activities and execution tracking.
• Help ensure Dyson is presented consistently and to the highest standards across all retail environments.

Stakeholder Coordination

• Work closely with regional and global teams, including Marketing, Category, Commercial, and Retail functions.
• Support communication and coordination between internal stakeholders and external partners.
• Assist with meeting preparation, status updates, and project documentation.

Process Improvement

• Support ongoing efforts to improve retail activation processes and ways of working.
• Help maintain project trackers, documentation, and best practice materials.
• Identify opportunities to improve efficiency and organization within the team.

About you recently completed a degree in Marketing, Business, Communications, Retail Management, or a related field. Previous internship, student project, or relevant experience in marketing, retail, events, or project coordination is an advantage. Strong organizational skills and attention to detail. Good communication and collaboration skills. Proactive, solution‑oriented, assertive, and results‑driven attitude. Ability to manage multiple tasks in a fast‑paced environment. Strong attention to detail and a high degree of organization. Effective stakeholder management skills, both internationally and cross‑functionally. Excellent team player with a collaborative mindset. Fluency in English Flexibility to travel as required.

This internship is offered under an internship agreement, and an internship allowance will be provided.

Dyson is an equal opportunity employer.

We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique.

We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start‑up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.