Product Sales Manager

AUO Display Plus Corp.; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

24 holiday days (max 30)

13th month

Health insurance premium reimbursement

Job summary

AUO Display Plus Corp. is seeking a highly business‑oriented Product Sales Manager to drive European distributor networks and target enterprise accounts in industrial and retail fields.

You will translate core product capabilities into customer solutions, collaborate with regional sales teams, and leverage Taiwan HQ resources to win Design Wins. You will lead GTM strategies, run workshops for Sales enablement, and work with IPC partners to align roadmaps with European market needs.

Qualifications

• 5+ years in IPC industry in Product Sales, Technical Sales, BD or Market PM.
• Familiarity with European IPC ecosystem and operations.
• Excellent negotiation, proposal writing and presentation skills with track record of winning deals.
• Fluent in English; additional European language preferred.

Responsibilities

• Europe channel expansion: develop GTM for distributors and direct accounts.
• Sales enablement: run workshops to empower local sales teams.
• Accelerate pipeline by partnering with Sales/BD; qualify opportunities and submit winning proposals.
• Win/Loss analysis: analyze decision logic and root causes of deals across product features, market positioning, and execution.

Skills

IPC industry experience and sales

Channel expansion

Negotiation and proposals

English and other European language

Technical hardware knowledge of IPC

Cross-functional collaboration

Job description

As the pioneer driving ADP’s expansion in the European IPC and Edge Solution market, you will serve as a highly business-oriented Product Owner in a landscape heavily centered around localized distribution channels and small-to-medium customized projects (Design Wins).

The Product Sales Manager (PSM) is a cross-functional role bridging products and markets, responsible for translating core product capabilities into readily adoptable customer solutions. Breaking the traditional boundaries of pure internal Product Managers or pure Sales, your primary battlefield will focus on managing European distributor networks and capturing target enterprise accounts primarily in the industrial and retail domain. Working shoulder-to-shoulder with regional sales teams, you will qualify opportunities, lead proposal submissions, and efficiently leverage technical resources from Taiwan Headquarters and strategic IPC partners to win critical market share.

Key Responsibilities

• European Channel Expansion: Formulate GTM strategies for European distributors and direct accounts.
• Sales Enablement: Organize business and technical workshops to empower local sales forces to articulate the value and synergy of ADP’s integrated offerings.
• Accelerate Pipeline with Sales: Partner closely with Sales and Business Development Managers to co-design customer engagement strategies, qualify opportunities, lead project negotiations, and submit winning proposals to secure Design Wins.
• Win/Loss Analysis: Engage deeply in projects to understand customer decision logic and analyze the root causes of successful or unsuccessful deals across product features, market positioning, and commercial execution.
• Vertical Expertise: Establish and deepen market understanding within targeted vertical sectors, specifically focusing on Smart Manufacturing, HMI, factory automation, and Smart Retail.
• Solution Commercialization: Define high-impact use cases and collaborate with Product/R&D teams to architect customer-centric solutions that bridge product capabilities with clear business value.
• Pricing & Positioning: Own the product pricing strategy and market positioning across Europe, conducting market intelligence to stay ahead of competitors.

4. Cross-product Solution Integration

• Europe and Headquarters Alignment: Provide structured market and customer feedback to ensure European market demands align with Taiwan HQ's roadmap.
• Strategic IPC Partner Leverage: Act as the commercial core to remotely align with Taiwan-based IPC partner PDM resources for high-level hardware evaluation, cost analysis, and specification compliance.

Required Attributes

• Experience: 5+ years of professional experience in the IPC industry, specifically in Product Sales, Technical Sales, Business Development (BD), or as a highly business-driven Technical PM / Market PM.
• Proven familiarity with the European IPC ecosystem and its operational models.
• Outstanding commercial negotiation, proposal writing, and presentation skills with a track record of driving contract progressions.
• Technical Acumen:
• Strong foundational knowledge of IPC system hardware architecture to facilitate seamless specification discussions with clients and internal PDMs.
• Solid understanding of vertical market applications combining Display technology with IPC (e.g., Smart Retail Panel PCs, Industrial Automation HMI).
• Language: Fluent in English and preferably one additional European language (e.g., German, French, Spanish, Italian, Dutch).

Preferred Qualifications

• Proven track record in securing high-value Design Wins across fragmented European regions.
• Deep industry exposure or existing networks within the Smart Manufacturing, industrial HMI or Smart Retail vertical markets.

We offer:

An exciting and challenging job with many ways to grow on a global scale. You will join our team to develop and grow business with industrial leaders. By working with a quite international team, you will learn how to appreciate the value of diversity in the global village.

• 24 holiday days (maximum 30 days based on years of experience)
• 13th month
• Reimbursement for health insurance premium