Product Marketing Manager – Strollers & Car Seats

Stokke; Amsterdam; On-site; EUR 80,000 - 85,000; Full time

Job summary

Stokke, founded in 1932 on Norway’s west coast, is seeking a Product Marketing Manager – YOYO Strollers & Car Seats. Based in Amsterdam, you will bridge product strategy, consumer insights, and commercial execution to keep our YOYO portfolio relevant, competitive, and desirable across global markets.

Collaborating with Product Management, Creative, Communications, Regional Marketing, Sales and Insights teams, you will translate product innovation into compelling consumer stories and successful

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 8–10 years of experience in Product Marketing, Brand Marketing, or related consumer goods roles.
• Experience leading product launches, go-to-market initiatives, and lifecycle marketing.
• Strong understanding of consumer insights, brand positioning, and product storytelling.
• Experience working in international, cross-functional organizations.
• Strong communication, stakeholder management, and project management skills.
• Fluent in English and willing to travel internationally.

Responsibilities

• Define product positioning, messaging frameworks, and value propositions.
• Lead go-to-market planning for product launches, campaigns, and key activations.
• Drive consumer-facing launch activities across retail, digital, social, PR, and in-store channels.
• Monitor consumer, category, and competitive trends to identify growth opportunities.
• Collaborate with Creative, Communications, Regional Marketing, Digital, Sales, and Product teams.
• Manage relationships with creative and agency partners.
• Drive alignment and execution across global and regional stakeholders.

Skills

Product marketing

Brand marketing

Lifecycle marketing

Consumer insights

Product storytelling

Cross-functional leadership

Education

Bachelor's degree in Marketing

Job description

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development.

The Position

Parent & Child at the Heart

As Product Marketing Manager – Strollers & Car Seats, you will be responsible for the global success of Stokke's iconic YOYO stroller portfolio and car seat collaboration. You will sit at the intersection of product strategy, consumer insights, and commercial execution, ensuring our products remain relevant, competitive, and desirable across global markets.

Working closely with Product Management, Creative, Communications, Regional Marketing, Sales, and Consumer Insights teams, you will translate product innovation into compelling consumer stories and successful market launches.

Based in Amsterdam, The Netherlands | Reporting to Product Marketing Director

Agility, Speed & Execution

This is a highly cross‑functional role where you will combine strategic thinking with hands‑on execution. You will drive product positioning, go‑to‑market strategies, and consumer engagement initiatives that strengthen YOYO's position as a category‑leading brand.

Main Responsibilities

Product Positioning & Strategy

• Define product positioning, messaging frameworks, and value propositions.
• Ensure consumer needs and brand strategy are reflected in all product communication.
• Partner with local markets to adapt messaging across channels and audiences.

Go-to-Market & Product Launches

• Lead go-to-market planning for product launches, campaigns, and key activations.
• Drive consumer‑facing launch activities across retail, digital, social, PR, and in‑store channels.
• Ensure alignment and readiness across markets and stakeholders.

Consumer Insights & Brand Growth

• Monitor consumer, category, and competitive trends to identify growth opportunities.
• Leverage consumer insights, reviews, and brand tracking to shape strategies and campaigns.
• Measure campaign effectiveness and optimize future initiatives.

Cross‑Functional Leadership

• Collaborate closely with Creative, Communications, Regional Marketing, Digital, Sales, and Product teams.
• Manage relationships with creative and agency partners.
• Drive alignment and execution across global and regional stakeholders.

The Ideal Profile

Consumer-Focused & Commercially Minded: You combine strong consumer empathy with the ability to translate insights into business growth.

Strategic & Collaborative: You are comfortable working across functions, influencing stakeholders, and driving projects from idea to execution.

Creative Storyteller: You know how to turn product benefits into compelling stories that resonate with consumers.

Experience & Skills

• Bachelor's degree in Marketing, Business, or a related field.
• 8–10 years of experience in Product Marketing, Brand Marketing, or related consumer goods roles.
• Experience leading product launches, go‑to‑market initiatives, and lifecycle marketing.
• Strong understanding of consumer insights, brand positioning, and product storytelling.
• Experience working in international, cross‑functional organizations.
• Strong communication, stakeholder management, and project management skills.
• Fluent in English and willing to travel internationally.

What We Offer

• A key role shaping the future of one of Stokke's most iconic product portfolios.
• Opportunity to work across global markets and influence consumer experiences worldwide.
• A collaborative, international, and purpose-driven environment with strong development opportunities.
• Salary range: €80,000–€85,000 per year.

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.