product marketing manager, people manager

Booking.com; Netherlands; Sur place; EUR 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Relocation support

Booking.com employee benefits

Résumé du poste

Booking.com is seeking a Product Marketing Manager, People Manager, to lead end-to-end go-to-market for Partner Payments within its FinTech team. You will own strategy, messaging, pricing, and multichannel execution while coaching a small PMM group.

This role requires influencing across product, engineering, legal, and regional teams in a fast-paced environment. You will shape partner-centric value propositions, drive adoption and retention, and partner with senior leaders to align on roadmap

Qualifications

• 6+ years in product marketing, go-to-market, or related roles.
• Experience managing 2+ direct reports.
• Proven ability to own end-to-end GTM for scalable B2B/marketplace products.

Responsabilités

• Own end-to-end GTM strategy and execution for Partner Payments initiatives.
• Lead multichannel GTM campaigns across various platforms.
• Set and measure business outcomes for adoption, retention, and revenue.
• Coach and develop a team of 2–4 PMMs and drive career growth.

Connaissances

Go-to-market strategy

People management

Cross-functional leadership

Data-driven decision making

Pricing & positioning

B2B/Marketplace experience

Description du poste

product marketing manager, people manager

Booking.com empowers people to experience the world through its products, partners, and people. Its FinTech department builds products that simplify travel payments and create value for customers and partners, processing payments across more than 200 markets.

• Own end-to-end go-to-market strategy and execution for Partner Payments initiatives, from opportunity definition and market sizing through validation, launch, scaling, and retention
• Develop and maintain the Payments by Booking.com partner narrative, including value proposition, pricing positioning, and objection-handling frameworks
• Segment the global partner base to define target markets, phasing, and differentiated go-to-market approaches across partner types, countries, and payment models
• Lead multichannel go-to-market campaigns across Extranet, Pulse, email, Partner Hub, LPS, CS, and PS
• Own the measurement framework for go-to-market initiatives and define business outcome metrics for adoption, retention, and revenue
• Represent the partner perspective in product development using research, partner feedback, and competitive intelligence
• Manage complex cross-functional initiatives across FinTech, ABU, Legal, Compliance, and regional teams
• Lead, coach, and develop a team of 2–4 Product Marketing Managers at different seniority and experience levels
• Set expectations, provide regular feedback, and create individual development plans aligned with team goals and career aspirations
• Manage performance, including growth conversations and recognition of strong performance
• Foster a collaborative, feedback-rich team culture that supports experimentation and learning
• Balance delegation with hands-on involvement to ensure delivery and build long-term team capability
• Hire and onboard new team members as the team evolves
• Own internal communication and enablement for Partner Payments go-to-market across LPS, CS, PS, Commercial Excellence, and other stakeholder groups
• Build and maintain playbooks, training materials, FAQs, and enablement sessions for partner-facing teams
• Partner with senior leaders across FinTech and ABU, share insights, flag risks, and influence decisions
• 6+ Years in product marketing, go-to-market strategy, or a closely related role, including at least 2 years managing direct reports
• Proven experience owning end-to-end go-to-market for scalable B2B or marketplace products
• Experience working on a two-sided marketplace and balancing partner and customer needs
• Experience working closely with product, engineering, and data teams in a fast-paced, iterative product development environment
• Affinity with fintech, payments, or financial products, and ability to navigate pricing, regulatory, and compliance topics
• Ability to design and execute go-to-market strategies across segmentation, measurement, multiple channels, and markets
• Ability to translate complex payment and pricing products into clear, compelling, partner-centric value propositions
• Comfortable with data, analytics, and experimentation; able to define metrics, interpret results, and make evidence-based decisions
• Ability to influence and align stakeholders in a matrixed environment
• Ability to coach, develop, and hold a team accountable while fostering psychological safety and a growth-oriented culture
• Excellent verbal and written communication skills; able to create clear decks, narratives, and briefs
• Strategic thinking, adaptability, and ability to move between strategy and hands-on execution
• Competitive compensation
• Relocation support is available
• Booking.com employee benefits
• A high-impact role at the intersection of product, payments, and partner experience
• Direct exposure to senior leadership across FinTech and ABU
• Opportunity to shape how 2M+ partners worldwide experience and value Booking.com payment products