Product marketing manager in digital assets

Bitvavo; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Bitvavo is seeking a Senior Product Marketing Manager to own growth and go-to-market strategy for our retail product in the crypto fintech space. You will drive usage through cross-sell, upsell and adoption of new features, while coordinating across CRM, Product, Marketing, Partner Management and Brand.

You will define market entry and aggressive growth initiatives, building end-to-end campaigns and measuring impact with data-driven experiments in a regulated environment.

Qualifications

• 5+ years in growth marketing or acquisition-focused product marketing in trading, investing, or consumer fintech.
• Ability to move prospects into activated, retained customers in a regulated product.
• Strong data-driven approach with experiments to shape acquisition campaigns.

Responsibilities

• Define and lead new market entry and aggressive growth strategies, prioritising impact and channels.
• Plan, build and ship multi-channel campaigns end to end, hands-on through production.
• Track competitive landscape and shape positioning for first-time account openings.
• Coordinate product and marketing on acquisition, briefing creatives and aligning teams.

Job description

Описание:

In 2018, Bitvavo launched the first version of its digital assets trading platform, to bridge the gap between traditional currencies and digital assets. By offering transparent fees, a wide range of assets and an easy to use platform, Bitvavo is making the currency of the future accessible for everyone. We are hiring a Senior Product Marketing Manager to own growth and go to market strategy for our retail product, growing usage through cross-sell, upsell and adoption of new features.

Задачи:

• Define & Lead new market entry strategy and aggressive growth strategies in our existing markets. Prioritising by customer and business impact and setting the scope and channels to most effectively reach your goals Experiment with new creative tactics to drive acquisition, onboarding, activation or top-of-funnel conversion by partnering with CRM, Product, Marketing, Partner Management and Brand on growth and win back campaigns
• Plan, build and ship multi channel campaigns end to end, staying hands on through every stage of production
• Track the competitive landscape for new customers: neobanks entering crypto and competitors' onboarding flows, and shape our positioning for people opening their first account
• Connect Product and Marketing on everything acquisition-related. Brief creatives, and align Legal, CRM, Brand, Performance, Affiliates and Social around one consistent first-touch story

Требования:

5+ years of hands‑on experience in growth marketing, acquisition‑focused product marketing or product management within trading, investing or consumer fintech, with a track record of moving prospects into activated, retained customers in a regulated product. A real self starter. You find the next acquisition channel or activation lever before anyone briefs you on it. Analytical, defining success metrics and using data and experiments to shape acquisition campaign and product decisions Strong communication and stakeholder management, able to align a cross functional team around one story Understanding of marketing channels, effectiveness and best place to reach new customers in a given market.

Будет плюсом:

• Experience in a regulated, multi market financial services environment
• Genuine interest in crypto, with a view on where the space is headed relative to traditional finance
• Strong insight into unmet customer needs in trading, staking and other digital asset products
• Experience running structured A/B tests to validate campaign and product decisions before scaling
• Experience with marketing, CRM and content management systems such as Contentful, Hygraph, Braze, Amplitude or ABSmartly

Условия:

At Bitvavo, we believe in attracting, motivating and retaining talented people through market‑competitive offerings that go beyond compensation alone.