Product Marketing Manager (Industry Expert)

Hai Robotics; Hoofddorp; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation package

Performance-based bonus

Career advancement opportunities

Job summary

A leading global automation company based in the Netherlands is seeking a Senior Product Marketing Manager to develop and execute product strategies in the warehouse logistics and automation sector. The ideal candidate will have a bachelor's degree in a relevant field and at least 3 years of industry experience. Key responsibilities include designing solutions, conducting market analysis, and coordinating projects across departments. This role offers a competitive compensation package and opportunities for international collaboration and career growth.

Qualifications

• Minimum 3 years of experience in warehouse logistics or automation industry.
• Experience in B2B product management or solutions preferred.
• Ability to design competitive warehouse automation solutions.

Responsibilities

• Develop and implement Go-to-Market strategies based on customer needs.
• Design warehouse automation solutions tailored to customer scenarios.
• Conduct research to understand key accounts' business models.

Skills

Warehouse automation knowledge

Product management

Communication skills

Project management

AutoCAD proficiency

Bilingual (Chinese and English)

Education

Bachelor’s degree in Mechanical Engineering or related fields

Tools

AutoCAD

Microsoft Office

Job description

Brief Overview

We are looking for a Senior Product Marketing Manager with strong industry insight, solution design capability, and a strategic product mindset to join our team. This role requires not only a deep understanding of the warehouse logistics and automation industry, but also proven experience in go-to-market (GTM) strategy, customer needs analysis, and cross-cultural collaboration. Acting as a key link between headquarters and regional markets, you will be deeply involved in product strategy execution, solution development, and market enablement to support Hai Robotics ’ global and regional growth.

In this role, you will work closely with customers, partners, and internal cross-functional teams to develop product and solution strategies tailored to industry-specific scenarios. You will also take ownership of new product launches and continuously enhance competitiveness based on market feedback. This role offers broad career development opportunities, deep engagement with cutting-edge technologies and key accounts, and the chance to drive market expansion from zero to one and from one to many.

Key Responsibilities

• Product Strategy Execution: Collaborate with the product team to develop and implement Go-to-Market strategies based on regional trends and customer needs, including product positioning, core solution focus, and competitive strategy.
• Solution Design & Guidance: Design competitive warehouse automation solutions tailored to customer business scenarios based on Hai Robotics’s product portfolio. This includes data analysis, product selection, solution competitiveness evaluation, and supporting project implementation.
• Customer Needs Discovery & Conversion: Conduct in-depth research and interviews with key accounts to understand their business models and pain points. Translate these needs into deliverable product or solution logics.
• Market & Industry Analysis: Lead structured research of regional and vertical industry segments. Build market maps, customer profiles, and competitive analysis reports to support product planning and sales strategy.
• Cross-cultural Project Collaboration: Act as a communication bridge between regional teams and headquarters. Coordinate resources across functions (technical, delivery, sales) to ensure successful product roll-out across markets.
• Brand & Solution Communication: Organize internal and external product training, solution presentations, exhibitions, and technical sharing sessions to enhance brand recognition and customer engagement.

Qualifications

• Bachelor’s degree or above in Mechanical Engineering, Industrial Engineering, Automation, Logistics Management, or related fields.
• Minimum 3 years of experience in warehouse logistics or automation industry; B2B product management or solution experience preferred.
• Prior experience with Grocery and E-commerce industry is a huge plus.
• Familiar with warehouse automation equipment, business processes, and typical application scenarios; able to communicate effectively with cross-industry clients.
• Proven experience and knowledge in product launch, operations, and lifecycle management (GTM).
• Strong communication and project management skills with ability to coordinate across departments and cultures.
• Proficiency in AutoCAD for 2D layout design and fluency in Microsoft Office suite.
• Excellent Chinese and English skills in listening, speaking, reading, and writing; able to produce product documents and deliver client presentations independently.
• Highly self-motivated, quick to learn, and persistent in overcoming challenges and driving execution.

Benefits

• A competitive compensation package with performance-based bonus.
• A valuable opportunity to grow with a high-growth company.
• Hands‑on experience in bringing global leading automation technologies into regional markets.
• A key role in cross‑border collaboration projects with international exposure and career advancement potential.

About Us

Founded in 2016, Hai Robotics is a leading global provider of Automated Storage and Retrieval Systems (ASRS), delivering unparalleled system flexibility and maximizing operational efficiency for facilities of all sizes and conditions. With 1,500+ projects implemented across 40+ countries, supported by 8 global offices and 60+ partners worldwide, Hai Robotics is a reliable resource for providing local support.