Product Marketing Lead - AI Marketing Analytics (Remote)

Improvado; Netherlands; Remote; EUR 85,000 - 120,000; Full time

Benefits offered by this job

Remote-first environment

20 working days PTO per year

US holidays and additional days off

Professional development reimbursement

Job summary

Improvado, a marketing data and AI analytics platform, is seeking an experienced Product Marketing leader. You will own positioning, messaging, and the overall go-to-market strategy across ICPs and personas.

Core responsibilities include competitive intelligence, win/loss processes, and enabling Sales with compelling narratives and battlecards. You will also drive market and analyst relations to accelerate adoption by large enterprises.

Qualifications

• 4 to 8 years in product marketing or an equivalent blend of marketing and analytics.
• Category fluency in marketing data and measurement: attribution, incrementality, MMM.
• B2B SaaS sold to marketing or data buyers; Martech/BI focus is common.
• Proven shipped work: messaging changes, battlecards, and a win/loss program.
• Writing that withstands scrutiny from skeptical technical buyers.
• Comfort operating close to Sales with weekly cadence and deal reviews.

Responsibilities

• Positioning and messaging: core framing across ICPs and personas.
• Competitive intelligence: win/loss program, living battlecards, counter-positioning.
• Sales enablement: pitch narrative, demo storyline, objection handling, onboarding support.
• Market/analyst relations: narrative for Gartner/Forrester and influencers.

Skills

Product marketing

Marketing analytics

Data ops

Sales engineering

Analytics consulting

Product management

Tools

SQL

dbt

BI

ETL/ELT

Job description

Improvado, a marketing data and AI analytics platform, is seeking an experienced Product Marketing leader. You will own positioning, messaging, and the overall go-to-market strategy across ICPs and personas.

Core responsibilities include competitive intelligence, win/loss processes, and enabling Sales with compelling narratives and battlecards. You will also drive market and analyst relations to accelerate adoption by large enterprises.