Product Marketing & GTM Internship

ObjectivEye; Netherlands; Hybrid; EUR 13,000 - 20,000; Part time

Job summary

ObjectivEye seeks an analytically strong, commercially curious student to turn customer and market insight into sharper positioning and practical go-to-market materials. This internship focuses on meaningful enterprise and public-sector value propositions, with hands-on experience across messaging, collateral and case development.

The role offers direct exposure to enterprise sales, product leadership and a spin-off environment, working closely with leadership to translate insights into

Qualifications

• Analytical, commercially curious candidate.
• Ability to structure ambiguous information and translate insight into recommendations.
• Strong writing and visual judgement; initiative and ownership are valued.

Responsibilities

• Research customer problems, buying triggers and existing alternatives across target segments.
• Test and sharpen positioning and value propositions for buyers and partners.
• Translate insights into messaging and go-to-market materials.
• Create evidence-led business cases and customer stories.
• Develop <b>one-pagers</b>, sales materials and partner collateral.

Skills

Analytical thinking

Market research

Strategic thinking

Copywriting

Sales messaging

Education

Strategic Product Design

Marketing

Strategic Management

Innovation Management

Commercial Economics

International Business

Business Administration

Job description

Turn AI regulation into controls, evidence and enterprise readiness

The opportunity

ObjectivEye develops decision infrastructure for accountable, skills-based workforce decisions. We are at a stage where product, customer evidence and go-to-market are coming together. Our challenge is not simply to communicate what the technology does, but to understand what makes customers act: which problem is urgent, which alternatives they use today, where ObjectivEye creates distinct business value and how that should be translated into a clear market proposition. We are looking for an analytically strong, commercially curious student who can help turn customer and market insight into sharper positioning and practical go-to-market materials. This is not a social-media or general communications internship.

Mission: Help sharpen and validate how ObjectivEye turns customer problems, evidence and technology into a simple, differentiated and commercially relevant proposition.

What you will work on

• Research customer problems, buying triggers and existing alternatives across our target segments.
• Help test and sharpen ObjectivEye’s positioning and value proposition for different buyers and partners.
• Turn customer results and pilots into evidence-led business cases and customer stories.
• Analyse the HR-tech and AI decision landscape and identify where ObjectivEye is meaningfully different.
• Translate product capabilities into customer outcomes, business value and reasons to change.
• Support messaging for lighthouse customers, resellers and transformation partners.
• Develop and improve one-pagers, sales materials, partner collateral and website messaging.
• Support customer interviews, proposition validation and structured feedback from the market.
• Build consistent messaging and reusable GTM templates.
• Analyse which messages, proof points and propositions resonate and translate those insights into recommendations.

Who we are looking for

Relevant study backgrounds include: Strategic Product Design, Marketing, Strategic Management, Innovation Management, Commercial Economics, International Business, Business Administration or a comparable programme.

You are analytically strong, commercially curious and comfortable asking why a customer would buy – not just how we should communicate. You can structure ambiguous information, identify what matters, challenge assumptions and translate insight into clear recommendations and professional output. Strong writing and visual judgement are important, but commercial antenna, initiative and ownership matter just as much.

Internship assignment

How can ObjectivEye sharpen and validate a differentiated, evidence-led value proposition that makes clear why enterprise and public-sector organisations should change, why now, and why ObjectivEye?

Potential deliverables: customer and competitor insights, a validated messaging framework, buyer-specific value propositions, customer cases, business-case proof points, one-pagers, website and sales messaging, partner collateral and reusable GTM formats.

What you will gain

• Direct exposure to a TNO spin-off working with enterprise, government and regulated organisations.
• Ownership of tangible outputs used in real customer, sales, partner and go-to-market work.
• Close collaboration with ObjectivEye’s CEO, product leadership and specialist team.
• Experience at the intersection of AI, product marketing, enterprise sales, responsible innovation and institutional adoption.

About ObjectivEye

ObjectivEye builds AI-powered decision infrastructure for accountable workforce decisions. We help organisations move from fragmented, CV-led processes toward structured, skills-based and explainable decision‑making, with human oversight and an auditable decision trail. Our work is already being applied and tested with large organisations, giving you access to real customer questions, evidence and go-to‑market challenges.