Product Marketing & Communications Specialist

Rabobank; Utrecht; Hybrid; EUR 56,000 - 80,000; Full time

Benefits offered by this job

Thirteenth month

8% holiday allowance

10% Employee Benefit Budget

Development budget 1,400 EUR per year

Hybrid working

Job summary

Rabobank in the Netherlands is seeking an enthusiastic Communications Specialist to support awareness, engagement, and adoption initiatives across Area Consumer Interaction, Tribe Tech4Engineering. You will work closely with the Product Owner of our marketing squad and a team of communication specialists to deliver impactful campaigns and content.

You will plan and execute internal communications and product marketing campaigns, develop content for channels, manage email marketing, multimedia

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 4-6 years of experience in product marketing, communications, campaign management, internal communications, or a related discipline, preferably within a technology, engineering, or digital product organization.
• Proven experience planning and executing communication or marketing campaigns across digital channels.
• Experience with analytics and reporting tools such as Power BI; familiarity with Piano Analytics is a plus.
• Strong analytical skills with the ability to interpret campaign performance metrics, identify trends, and translate insights into actionable recommendations.

Responsibilities

• Drive continuous improvement by gathering user feedback, testing new communication approaches, and applying learnings to enhance future initiatives.
• Create and maintain Power BI dashboards/ analytics reports, monitor performance, identify trends, and provide data-driven recommendations to improve engagement and adoption.
• Build and maintain effective relationships with stakeholders across squads and business units to ensure alignment and successful execution of initiatives.

Skills

Analytical skills

Stakeholder management

Content development

Internal communications

Education

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

Tools

Power BI

Piano Analytics

Job description

Rabobank in the Netherlands is seeking an enthusiastic Communications Specialist to support awareness, engagement, and adoption initiatives across Area Consumer Interaction, Tribe Tech4Engineering. You will work closely with the Product Owner of our marketing squad and a team of communication specialists to deliver impactful campaigns and content.

You will plan and execute internal communications and product marketing campaigns, develop content for channels, manage email marketing, multimedia