Communications Specialist

Rabobank; Utrecht; Hybrid; EUR 56,000 - 80,000; Full time

Benefits offered by this job

Thirteenth month

8% holiday allowance

10% Employee Benefit Budget

Development budget 1,400 EUR per year

Hybrid working

Job summary

Rabobank in the Netherlands is seeking an enthusiastic Communications Specialist to support awareness, engagement, and adoption initiatives across Area Consumer Interaction, Tribe Tech4Engineering. You will work closely with the Product Owner of our marketing squad and a team of communication specialists to deliver impactful campaigns and content.

You will plan and execute internal communications and product marketing campaigns, develop content for channels, manage email marketing, multimedia

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 4-6 years of experience in product marketing, communications, campaign management, internal communications, or a related discipline, preferably within a technology, engineering, or digital product organization.
• Proven experience planning and executing communication or marketing campaigns across digital channels.
• Experience with analytics and reporting tools such as Power BI; familiarity with Piano Analytics is a plus.
• Strong analytical skills with the ability to interpret campaign performance metrics, identify trends, and translate insights into actionable recommendations.

Responsibilities

• Drive continuous improvement by gathering user feedback, testing new communication approaches, and applying learnings to enhance future initiatives.
• Create and maintain Power BI dashboards/ analytics reports, monitor performance, identify trends, and provide data-driven recommendations to improve engagement and adoption.
• Build and maintain effective relationships with stakeholders across squads and business units to ensure alignment and successful execution of initiatives.

Skills

Analytical skills

Stakeholder management

Content development

Internal communications

Education

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

Tools

Power BI

Piano Analytics

Job description

• Salary: Gross monthly salary between EUR 5,030 and EUR 7,183 (scale 09)for a 36-hour work week.
• Extras: a thirteenth month, 8% holiday allowance, and a 10% Employee Benefit Budget.
• Development budget: EUR 1,400 development budget per year for your growth and development.
• Hybrid working: a balance between home and office work (possible for most roles).
• Pension: decide for yourself the amount of your personal contribution.

We are looking for an enthusiastic and hands‑on Communications Specialist to support awareness, engagement, and adoption initiatives across our initiatives within Area Consumer Interaction, Tribe Tech4Engneering at Rabobank. In this role, you will work closely with the Product Owner of our marketing squad and the team of communication specialists to help deliver impactful communication campaigns, create engaging content, and generate insights that improve adoption and user engagement.

You & your role

Support the planning and execution of internal communication and product marketing campaigns, events, and engagement initiatives that drive awareness, engagement, and product adoption.Develop engaging content for internal communication channels.

Examples for practices

• Manage email marketing activities, including audience segmentation, content scheduling, campaign deployment, and performance tracking.
• Support multimedia and video production projects through concept development, storyboard creation, stakeholder coordination, and promotional planning.
• Deliver compelling presentations and narratives that communicate key insights, product value, and strategic priorities to diverse audiences.

Facts & figures

• 36 or 40 hours per week
• 9.5 million customers worldwide

Top 3 responsibilities

• Drive continuous improvement by gathering user feedback, testing new communication approaches, and applying learnings to enhance future initiatives.
• Create and maintain Power BI dashboards/ analytics reports, monitor performance, identify trends, and provide data-driven recommendations to improve engagement and adoption.
• Build and maintain effective relationships with stakeholders across squads and business units to ensure alignment and successful execution of initiatives.

Together we achieve more than alone

We believe in the power of differences. It is precisely by combining people’s differences that we become an even better bank. We are curious about what you add to our team of Area Consumer Interaction, Tribe Tech4Engineering.

Work on yourself and the world around you at the same time

For us, your development and that of society go hand in hand. That’s why we want to invest in you and work together for a better world. We summarise this in one sentence: ‘At Rabobank, you work on yourself and the world around you at the same time. You’ll see this reflected in your personal development budget, our hybrid working environment, and a healthy balance between work and home. You can work on banking services for our private and business customers, as well as societal issues such as food and energy transitions.

Why everyone is welcome at Rabobank

At Rabobank, we believe we become stronger through people who complement each other. By embracing our differences, we bring out the best in one another. We seek diversity in areas such as knowledge, skills, and experience, but also in gender, background, and culture. Across every department, we strive for variety and the freedom to be yourself – whoever you are. That’s what diversity and inclusion at Rabobank is all about

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 4-6 years of experience in product marketing, communications, campaign management, internal communications, or a related discipline, preferably within a technology, engineering, or digital product organization.
• Proven experience planning and executing communication or marketing campaigns across digital channels.
• Experience with analytics and reporting tools such as Power BI; familiarity with Piano Analytics is a plus.
• Strong analytical skills with the ability to interpret campaign performance metrics, identify trends, and translate insights into actionable recommendations.
• Excellent written and verbal communication skills, with the ability to create compelling narratives and presentations for diverse audiences.
• Strong stakeholder management, networking, and relationship-building skills, with the ability to collaborate effectively across teams and organizational levels.

To be considered for this position, you must be located in the Netherlands and have the legal right to work in the Netherlands. We are unable to consider candidates requiring relocation from another country.