Product Manager Benelux

BIC; Breda; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Meal vouchers

Hospitalization insurance

Group insurance

30 vacation days

2 home office days per week

Job summary

BIC World seeks a Product Manager to translate brand strategy into customer- and channel-specific activation plans, driving profitable growth through optimized promotions and flawless in-store execution.

The role bridges strategic planning and operational delivery, owning the full product lifecycle and partnering with Sales, European Marketing and Category Management to drive portfolio performance, pricing, launches and trade marketing across channels.

Qualifications

• Master’s degree in Business, Commercial, Marketing or a related field.
• Minimum 2–4 years of experience in Sales or Marketing (Product/Brand Management, Sales, etc.).

Responsibilities

• Own and manage the product portfolio strategy and lifecycle (innovation pipeline, positioning, pricing, phasing).
• Define and execute the innovation roadmap with Sales and European Marketing.
• Lead advertising and media strategy, including PR and influence.
• Translate brand strategy into trade and marketing plans by channel and customer.
• Manage pricing architecture and range updates.
• Monitor market performance and ROI across channels.
• Coordinate with Sales, Agencies and internal teams to ensure alignment and execution.

Skills

Strategic marketing

Operational marketing

Ownership & results

Analytical & communication

Cross-functional collaboration

Entrepreneurial mindset

Education

Masters in Business/Marketing

Tools

Word

Excel

PowerPoint

Canva

Job description

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Job Description

The Product Manager is responsible for translating brand strategy into customer- and channel-specific activation plans, delivering profitable and sustainable growth through optimized promotional ROI and flawless in-store execution.

The role bridges strategic planning and operational execution, ensuring strong portfolio performance, successful innovation launches, and effective trade marketing activation across channels.

The Product Manager owns the full product lifecycle and acts as a key business partner to Sales, Commercial Excellence, Category Management and European Marketing teams.

Main Responsibilities

Portfolio & Strategy

• Own and manage the product portfolio strategy and lifecycle (innovation pipeline, positioning, pricing, phasing)
• Define and execute the innovation roadmap with Sales and European Marketing
• Build innovation business cases and launch plans (local 6P’s strategy, distribution, RTM, pricing, promotion)

Trade & Marketing Planning

• Translate brand strategy into trade and marketing plans by channel and customer
• Lead advertising and media strategy, including PR and influence
• Define trade marketing strategies with clear KPIs and ROI tracking
• Support Key Account Managers and category manager with selling stories and promotional recommendations

Range & Pricing Management

• Ensure range efficiency and profitability
• Manage pricing architecture and range updates

Budget & Financial Management

• Manage the yearly marketing budget
• Ensure daily financial follow-up (POs, invoices, suppliers)
• Identify and evaluate investment and project opportunities

Market & Performance Analysis

• Analyze market performance by channel and segment (sell-in, sell-out, market share)
• Monitor competition and identify growth opportunities
• Track marketing, media and innovation performance and adjust plans accordingly

Execution Excellence

• Lead end-to-end execution of marketing and activation plans
• Ensure high-quality deployment across media, PR, in-store and innovation launches
• Drive trade marketing execution and KPI follow-up
• Ensure strong internal alignment through clear communication

Customer & Commercial Support

• Participate in key customer meetings with Sales
• Present innovation plans, market insights and growth opportunities

Daily Activities

• Monitor sell-in, sell-out, market share and promotional ROI
• Analyze market and competitive data by channel
• Manage range changes, pricing updates and rationalization processes
• Coordinate innovation launch execution and follow-up
• Build, deploy and track marketing and trade activation plans
• Collaborate closely with external agencies (Design, creatives, media, ...) as well as with internal stakeholders (Sales, Global, ...)
• Support Sales with customer presentations and selling stories
• Manage budgets, POs and invoice follow-up
• Align with Demand Planning on forecasts and availability
• Track media and activation performance and recommend optimizations
• Ensure cross-functional alignment and communication

Qualifications & Experience

• Master’s degree in Business, Commercial, Marketing or a related field
• Minimum 2 to 4 years of experience in Sales or Marketing (Product/Brand Management, Sales, etc.)

Skills & Profile

• Strong strategic and operational marketing skills
• Proactive, positive and impact-driven mindset
• Strong ownership, result-oriented and able to move projects forward
• Excellent analytical and communication skills
• Collaborative and effective in cross-functional teams
• Hands-on, entrepreneurial and adaptable to new trends

Tools & Languages

• Strong proficiency in Word, Excel and PowerPoint
• Proficient in Canva for creating marketing, trade and presentation materials
• Fluent in English and Dutch. French is a strong plus

What We Offer

• Competitive Salary and Benefits Package: Enjoy a comprehensive compensation package that includes meal vouchers, Hospitalization insurance and Group insurance
• Vacation Days: 30 days
• Flexible Working: Benefit from 2 home office days per week to balance work and personal life.
• Opportunities for Growth: Enjoy clear paths for career advancement within a global brand.
• Dynamic Environment: Work in a vibrant, innovative, and inclusive company culture in brand new offices.
• Continuous Learning: Access ongoing learning and development opportunities through hands-on experience and formal training programs.
• Participation to external events such as conferences, Webinars & networkings
• Be part of the market leader in its segment, known for its strong brand awareness
• Great Colleagues: Join a supportive and dynamic team with an amazing team-spirit.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.