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BIC World in Breda, Netherlands is seeking a Senior Key Account Manager to drive and expand the brand’s presence across major Dutch retailers, including Food Retail, Drugstores, Toys, and Discounters. You will own the full commercial process from go-to-market strategy to closing, with cross-functional collaboration.
The role combines strategic account management with hunting for new opportunities, requiring strong negotiation skills, market insight, and the ability to lead launches, promotions,
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Breda, NL, 4822 NH
BIC
Hybrid
Description:
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful product tts that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
As a Key Account Manager at BIC, you will be responsible for driving and expanding BIC’s presence across major B2C retail customers in the Netherlands, including Food Retail, Drugstores, Toy Stores, and Local Discounters.
This is a hybrid role combining strategic account management of existing key customers with business development (hunting) responsibilities to unlock new opportunities and expand BIC’sfootprint in the Dutch retail market.
Youwillownthe full commercial process —fromdefininggo-to-marketstrategiestoclosingdeals andensuringstrongin-storeexecution—whileworkingcross-functionallywithmarketing,categorymanagement, andfieldsalesteams.
WhyJoinBIC?
Ownership&Impact:Drivebothgrowthofexistingaccountsand expansionintonewstrategicretailcustomers
EntrepreneurialRole:Combineaccountmanagementwithbusinessdevelopmentinahigh-impactmarket
Career Growth:Developexpertiseacross sales, negotiation, category management, and go-to-market strategy
DynamicEnvironment:Work in a fast-paced, collaborative international setting
KeyResponsibilities
AccountManagement (Farming)
Manage andgrowa portfolio ofestablishedstrategicretailaccountsin theNetherlands
Build andmaintainstrong, long-term customer relationships
Develop and execute account plans focused onvolume,valueandmarket sharegrowth
Ensureaccurateforecasting and pipeline management
BusinessDevelopment(Hunting)
Identifyand unlock new business opportunities in underdeveloped or untapped retailcustomers
Proactively open doors with large retail players andestablishstrategicpartnershipsandexpand BIC’s distribution footprint
Define andimplementgo-to-marketstrategiestailoredto newaccounts
Lead the full sales cyclefromprospectingtocontractnegotiationand closing
Sales & Performance Management
Monitor and analyze account and market performance toidentifygrowth opportunities
Translate insightsintoactionablecommercialstrategies
Drivepromotionalplans and commercial activations in collaborationwithinternalteams
Stayaheadofmarkettrends,competition, andcategorydevelopments
Customer Relations & Negotiations
Leadnegotiationsoncontracts,pricing, andtradetermswithbothexistingand newcustomers
Buildstrongsenior-levelrelationshipswithkey stakeholders
Position BIC as astrategicpartnerdeliveringvaluethroughinsights andcategoryexpertise
Cross-FunctionalCollaboration
Workcloselywithmarketing,categorymanagement,supplychain, finance, andfieldsalesteams
Ensureexcellentexecutionoflaunches, promotions, and in-store activations
Providemarketandcustomerinsights tocontinuouslyimprovecommercial performance
Qualifications
Education: Masters degree in Business, Sales, Marketing, or related field
+10 years of experience in key account management and/or business development
Proven track record in both managing large retail accounts and developing new business
Experience in the Dutch retail landscape (Food, Drug, Toy, Discounters) is a strong plus
Languages:Fluent in Dutch and English
TechnicalSkills:Strong MS Officeskills(Excel, PowerPoint)
KeyCompetencies
Strong commercialmindsetwithbothhunter andfarmercapabilities
Provenabilityto opendoorsanddevelopnewstrategicaccounts
Excellentnegotiationandinfluencingskills
Strategicthinkerwithstronganalyticalcapabilities
Results-drivenandhighlyautonomous
Strong collaboration and stakeholder management skills
WhatWeOffer
Competitive Salary & Local Benefits: We offer a competitive salary complemented by an attractive benefits package tailored to the country where you are employed.
Generous Time Off: Benefit from a generous vacation allowance in line with your local employment conditions.
Flexible Working: Enjoy up to 2 home office days per week, helping you balance work and personal life.
International Career Opportunities: Grow your career within a leading international company with clear development paths.
Dynamic Work Environment: Join an innovative, collaborative, and inclusive culture across our Breda and Brussels offices.
Continuous Learning: Benefit from ongoing learning and development through hands-on experience, formal training, conferences, webinars, and networking events.
Market Leader: Be part of the market leader in its category, backed by strong brands recognized around the world.
Great Colleagues: Work alongside a supportive, passionate team with a strong collaborative spirit.
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.