Primary Care Engagement Manager HP

Boehringer Ingelheim GmbH; Amsterdam; Hybrid; EUR 85,000 - 125,000; Full time

Benefits offered by this job

Wellbeing program

Headspace access

OpenUP program

Hybrid model

31 days vacation

Company pension

Job summary

Boehringer Ingelheim GmbH in the Netherlands is looking for a results-driven Primary Care Engagement Manager to drive prescription growth in the Cardio-Renal-Metabolism area. You will build trusted relationships with GPs, nurses, pharmacists and other stakeholders, delivering value-based conversations and tailored strategies to influence adoption.

This field-based role reports to the Area Head CRM and offers a hybrid work model, a competitive package, and close cross-functional collaboration

Qualifications

• Bachelor degree or diploma in a relevant field; MBA or advanced degree a plus.
• 5+ years in primary care pharmaceutical sales with a proven growth record.
• Strong CRM and first-line setting network with advanced selling skills.
• Stakeholder prioritization, influence and data-driven decision making.

Responsibilities

• Own and execute an account-based engagement strategy at GP practice level.
• Engage key decision-makers to influence prescribing behavior.
• Collaborate with cross-functional partners to support strategic plans.
• Deliver omnichannel engagement via face-to-face, digital and peer-to-peer channels.

Skills

CRM sales

Account management

HCP engagement

Stakeholder influence

Analytical mindset

Education

Bachelor or Diploma in a relevant field

MBA or advanced degree a plus

Tools

CRM (Veeva)

Job description

ROPU MIDI is a Regional Operating Unit that covers all local Human Pharma and Animal Health Operating Units across Belgium, Denmark, Norway, Finland, Greece, Portugal, Sweden, and The Netherlands. MIDI has a multicultural and diverse work environment. More than 1.800 employees are striving to work together to improve lives for patients and animals in our region.

THE OPPORTUNITY

As a Primary Care Engagement Manager, you will play a pivotal role in driving growth and shaping patient care within one of our key therapeutic areas (Cardio-Renal-Metabolism). Working at the forefront of healthcare engagement, you will partner with General Practitioners, practice nurses, pharmacists, and other stakeholders to influence treatment adoption and improve outcomes for patients. Through a disciplined account-based approach, high-quality customer interactions, and close cross-functional collaboration, you will translate strategy into impactful execution, delivering measurable business results within a highly competitive and evolving healthcare environment. Acting with a high degree of autonomy, you will identify opportunities, prioritize resources, and contribute to strategic account plans that drive sustainable growth and strengthen our presence in primary care.

This a field- based role that reports directly to the Area Head CRM.

Weare looking forStrategic Account Managersfor the following three regions: North Holland, Randstad and South-Holland.

HOW YOU’LL FIT IN:

• Drive business performance, prescription growth, and market share of the assigned therapeutic area portfolio within the territory through effective customer engagement and strong commercial execution.
• Own and execute an account-based engagement strategy at GP practice level, identifying high-potential practices, understanding local treatment dynamics, and engaging key decision-makers to influence adoption and prescribing behavior.
• Build and maintain productive relationships with General Practitioners, practice nurses, pharmacists, and other relevant healthcare stakeholders, delivering tailored value-based conversations aligned with customer needs and priorities.
• Collaborate with Strategic Account Managers, Medical, Health Systems Contracting Managers, and other cross-functional partners to support the development and execution of strategic account plans and ensure a coordinated customer approach.
• Deliver impactful omnichannel engagement by leveraging the most appropriate channels, including face-to-face, digital, and peer-to-peer interactions, while executing activities in line with the Multi-Channel Customer Plan (MCCP) and call-plan objectives.
• Demonstrate excellence in execution through effective pre-call planning, high-quality customer interactions, clear follow-up actions, proactive identification of regional engagement opportunities, and accurate maintenance of customer and account data in Veeva CRM.

YOU BRING:

• Bachelor Degree and/or Diploma Degree in a relevant field such as Business Administration, Business Analysis, Finance, Marketing. MBA or another advanced degree a plus.
• At least 5 years of experience in primary care pharmaceutical sales, with a proven track record of driving growth in competitive markets and a strong and proven network in CRM and first line setting.
• Advanced selling skills: Ability to drive prescribing decisions through strong pre-call, during-call, and post-call engagement with HCPs. Priority key sales skills include needs exploration, objection handling, and confident closing in competitive Cardio‑renal‑metabolic conversations.
• Stakeholder prioritization and influence: Ability to identify and prioritize key influencers and decision-makers within GP practices and to tailor engagement strategy accordingly.
• Scientific and product knowledge: Strong understanding of disease areas and products to confidently position value of our CRM product against competitive products.
• Commercial and analytical discipline: Ability to use CRM data, call reports, and performance insights to identify sources of growth and prioritize efforts to improve territory business outcomes.
• Results-driven, resilient, persuasive, data-driven mindset with strong competencies in self-direction and individual ownership and accountability

WHAT WILL YOU GET IN RETURN?

Next to working in a Global Top Employer certified company that offers you the opportunity to develop and challenge yourself while learning from a fast-paced environment:

• Be part of a wellbeing-oriented organization (Premium access to Headspace , OpenUP and ongoing support and initiatives related to ways of working to help our employees to stay healthy and constantly improve the physical, emotional, mental, and spiritual well-being)
• A competitive salary range based on seniority and skills (plus annual bonus, 8% holiday pay and a company pension scheme)
• Hybrid workplace model – flexibility to work from home within the respective country and the office and 31 vacation days to re-energize
• Option to temporarily work from abroad for a limited period (up to 30 working days) - - if applicable.
• An energetic & dynamic team and close interaction to international colleagues - We enjoy fun activities and celebrations (e.g., Team events, Christmas Party) and value a respectful working atmosphere!

Please note that pay information will be shared during the recruitment process.

What’s next?

Please submit your application before 1st November 2026. We will have a look at your CV and cover letter. If we see a match, we will invite you for a video call interview to get to know each other. We will keep you posted during the process!

Screening:

In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.