Premium Retail Deputy Store Leader | KPI Coach

Nl Diffusion; Amsterdam; Hybrid; EUR 52,000 - 68,000; Full time

Benefits offered by this job

Employee discount

Bonus structure

Job summary

Lacoste Amsterdam is seeking a Deputy Flagship Manager for its Rokin boutique. You will partner with the Store Manager to drive daily operations, coaching the sales floor, and delivering premium customer experiences in a fast-paced, KPI-driven environment.

You’ll lead by example, manage peak times, monitor metrics like conversion and average basket, and ensure the store presents with rhythm and detail. Fluency in Dutch and strong leadership are essential.

Qualifications

• proven experience in premium fashion retail
• experience managing teams based on KPIs
• understand how commercial retail really works
• speak fluent Dutch (must) and good English
• live no more than 30 minutes from Amsterdam Rokin
• strong in coaching, energy, and floor management
• love targets, a dynamic environment, and responsibility
• have charisma, a big-picture view, and natural leadership presence

Responsibilities

• Coaching and developing the sales floor team
• Daily monitoring of KPIs such as Conversion, UPT, Average Basket, and CRM
• Actively contributing to commercial performance and team results
• Ensuring a premium customer experience at the highest level
• Analyzing figures and responding immediately to opportunities
• Taking the lead during peak times
• Managing store operations in the absence of the Store Manager
• Working with a clear performance mindset that delivers visible results

Skills

Team leadership

KPI management

Premium fashion

Coaching

Customer experience

Job description

Lacoste Amsterdam is seeking a Deputy Flagship Manager for its Rokin boutique. You will partner with the Store Manager to drive daily operations, coaching the sales floor, and delivering premium customer experiences in a fast-paced, KPI-driven environment.

You’ll lead by example, manage peak times, monitor metrics like conversion and average basket, and ensure the store presents with rhythm and detail. Fluency in Dutch and strong leadership are essential.