Shopper Activation Specialist

Bolsius | B Corp™; Schijndel; Hybrid; EUR 42,000 - 66,000; Full time

Benefits offered by this job

Holiday entitlement (33 days)

40% remote work option

Company restaurant discount

Gym membership discount

Solid pension plan

Job summary

Bolsius invites a Shopper Activation Specialist to lead POS and shopper insights across the EU from our Schijndel base. You will translate category plans into activations, collaborate with sales and marketing, and drive in-store presence for our Home Ambiance range.

You will work with multiple internal stakeholders, ensuring shopper and customer insights shape promotions while supporting Bolsius’ visibility across trade channels.

Qualifications

• Bachelor's degree in marketing or related field.
• 1–3 years in FMCG in European retail (food or non-food).
• Fluent in English and Dutch with an international outlook.
• Creative, flexible and highly organized with project management skills.

Responsibilities

• Translate category plans into differentiating shopper activation plans with sales and Category Manager.
• Lead development processes for promotional displays and POS and identify improvements.
• Act as the go-to expert for promotional display/POS for internal stakeholders and customers.
• Collect and analyze sell-out data, review shopper marketing initiatives and benchmark.
• Drive portfolio optimization for instore assets and develop sales tools.

Skills

Fluent English

Fluent Dutch

Organizational skills

Project management

FMCG experience

Education

Bachelor's degree in Marketing

Job description

Bolsius is a Dutch family owned business with a strong position in the international candle market. With around 1.000 colleagues across Europe, we have been combining craftsmanship with innovation and growth for over 150 years. Our candles, fragrance and decorative products are sold in more than 50 countries.

As an employer, we combine the best of both worlds: the entrepreneurial culture of a family business and the professionalism of an international organisation. From our head office in Schijndel, we work every day towards our ambition to be Europe’s leading candle company, with a passion for people and the planet.

Sustainability and corporate social responsibility form the basis of everything we do. We are proud of our B Corp certification. We also believe it is important that everyone feels welcome, safe, respected and valued. Diversity, inclusion and equal opportunities are central to this.

Our core values – Ownership, Care, Trust, Integrity and Passion – reflect who we are and how we work together. They form the basis for our decisions, our behaviour and the way we work.

THE ROLE

Are you excited to make an impact for our brand on the shopfloor?

Do you want to set the standard of shopper activation in the Home Ambiance category across the EU?

Bolsius seeks a Shopper Activation Specialist, who will be responsible for the development and execution of shopper activation initiatives. Based on strong shopper insights, you will lead the implementation of point-of-sales activities and tailor‑made promotions, and to secure a state‑of‑the‑art Bolsius instore presence. In this role you will work with a lot of different internal stakeholders and disciplines to accelerate Bolsius’ visibility on the shop floor. The Shopper Activation Specialist reports to the Business Unit Manager BeNeLux, France, Italy, UK, Canada.

YOUR TASKS

You will translate category plans into differentiating and effective shopper activation plans, together with sales and the Category Manager, in line with the Brand Strategy and commercial priorities. You will proactively propose new shopper activation opportunities, while leading shopper activation development processes (promotional display and POS) and define improvement areas to maximize efficiency and effectiveness. You will be regarded as the promotional display/POS expert for internal stakeholders and our customers.

Your duties will include collecting and analyzing sell-out data, reviewing shopper marketing initiatives, benchmarking, and continuously seeking improvements. You will ensure that shopper and customer insights, needs and limitations are included in all steps of the promotional display/POS processes. You will drive portfolio optimization for Bolsius instore furniture assets for all brands, while ensuring the development and availability of sales tools like catalogues and shopper content and contributes to our Bolsius presence on tradefairs.

What We Are Looking For

You hold a bachelor’s degree in marketing, commercial, and you are just graduated or have 1-3 years of work experience in FMCG business in European retail (food or non-food), and both (customer) marketing and sales. You are creative and flexible with excellent organizational and project management skills. With a 'can do' mentality, you speak fluent English and Dutch, you have an international outlook and culture.

What We Offer

An interesting role at the heart of an international organization with growth potential, development opportunities and good working conditions.

• An enthusiastic and diverse team;
• A pleasant workplace in a beautiful new office;
• Friendly atmosphere where activities are regularly organized;
• Beautiful company restaurant and candle shop where you can buy Bolsius items at a reduced rate;
• Discount on your gym membership.

You Can Also Count On

• A good competitive salary and a solid pension plan;
• 33 holidays and the option to work 40% from home;
• Room for personal development (10 development days and 1 volunteer day per year).

You will be working for a strongly developing family company that is B Corp certified.