Performance marketing manager - MVAS

Harnham; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Freelance options

Global exposure

Autonomy

Job summary

Harnham is seeking a data-driven performance marketer to scale paid media campaigns across international markets, with a strong emphasis on ROI and profitability. You will lead Google Ads initiatives, test frameworks, and cross-functional collaboration to drive growth in a fast-scaling global group.

You will own regional growth initiatives, analyze performance via dashboards, and refine strategies for higher ROI while collaborating with data, tech, design, and partnerships teams.

Qualifications

• Strong hands-on experience with Google Ads and performance campaign management.
• Proven ability to manage full marketing funnels and drive measurable results.
• Commercial mindset with the ability to interpret data and generate insights and recommendations.
• Understanding of mobile subscription ecosystems or similar performance-driven digital models.
• Experience with A/B testing and campaign experimentation.
• Proactive approach with a strong sense of ownership and accountability.
• Exposure to basic data analysis or programming is beneficial but not required.

Responsibilities

• Manage and optimise paid media campaigns, with a focus on Google Ads and full-funnel performance.
• Own campaign strategy, including testing frameworks, A/B testing, and funnel optimisation.
• Analyse campaign performance using internal dashboards and translate data into actionable insights.
• Collaborate cross-functionally with business development, data, tech, design, and partnerships teams.
• Take ownership of a specific region, identifying growth opportunities and launching new market initiatives.
• Continuously refine performance strategies to improve ROI and profitability.

Skills

Google Ads

Full funnel

Data insights

ROI optimization

Mobile subs knowledge

A/B testing

Ownership

Job description

Amsterdam, Netherlands | Competitive salary + benefits

This is an opportunity to join a high-growth, international digital business operating at the forefront of mobile subscription services. You will play a key role in scaling performance marketing campaigns across new and existing markets, with a strong focus on ROI and profitability. The role offers a blend of hands‑on campaign execution, data‑driven strategy, and cross‑functional collaboration.

The Company

They are a global digital entertainment and marketing organisation specialising in mobile subscription services. Operating across multiple international markets, they partner closely with telecom providers to deliver engaging mobile content and seamless billing experiences. Their performance marketing function sits at the core of their growth strategy, with a strong emphasis on innovation, experimentation, and measurable impact. The business offers a collaborative and international environment with a flat structure and strong ownership culture.

The Role

• Manage and optimise paid media campaigns, with a focus on Google Ads and full‑funnel performance
• Own campaign strategy, including testing frameworks, A/B testing, and funnel optimisation
• Analyse campaign performance using internal dashboards and translate data into actionable insights
• Collaborate cross‑functionally with business development, data, tech, design, and partnerships teams
• Take ownership of a specific region, identifying growth opportunities and launching new market initiatives
• Continuously refine performance strategies to improve ROI and profitability

Your Skills & Experience

• Strong hands‑on experience with Google Ads and performance campaign management
• Proven ability to manage full marketing funnels and drive measurable results
• Commercial mindset with the ability to interpret data and generate insights and recommendations
• Understanding of mobile subscription ecosystems or similar performance‑driven digital models
• Experience with A/B testing and campaign experimentation
• Proactive approach with a strong sense of ownership and accountability
• Exposure to basic data analysis or programming is beneficial but not required

What They Offer

• Competitive salary and flexible engagement options, including freelance structures
• Opportunity to work in a global, fast‑scaling business with strong market presence
• High level of autonomy and ownership within a flat organisational structure
• Exposure to international markets and regular travel opportunities
• Space to explore innovation, including AI‑driven marketing initiatives
• Collaborative team environment with clear opportunities for development