Meta Performance Marketing Specialist

Trustoo.nl; Amsterdam; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary based on experience

Hybrid working: home and office

Laptop and home office budget

Travel allowance

25 vacation days

Personal development budget

Pension plan

Great Place to Work certified culture

Job summary

A leading local services platform in Amsterdam seeks a Meta Performance Marketing Specialist to own and scale paid acquisition campaigns. Responsibilities include managing Meta campaigns, analyzing performance data, and collaborating with tech teams. Ideal candidates have over 4 years of experience with Meta Ads Manager, a strong understanding of performance marketing funnels, and are analytical with data. The role offers a competitive salary, hybrid working options, and a great company culture.

Qualifications

• 4+ years of hands-on experience with Meta Ads Manager.
• Proven track record in scaling Meta campaigns with clear efficiency targets.
• High comfort level with data-driven decision-making.

Responsibilities

• Own Meta performance marketing: set up, manage and scale campaigns.
• Analyze funnels and audience behavior to optimize performance.
• Collaborate with teams on data quality and attribution.

Skills

Meta Ads Manager experience

Performance marketing funnels

Data analysis

Creative testing

Attribution models

Tools

Meta Pixel

CAPI

GA4

Job description

Meta Performance Marketing Specialist at Trustoo.nl

Do you live and breathe Meta performance marketing? Are you driven by ROAS, CPL, structured testing, and scalable growth? Trustoo is looking for a Meta Performance Marketing Specialist to fully own, set‑up and scale our paid Meta acquisition engine.

About Trustoo

Founded in 2019, Trustoo helps consumers quickly find reliable local service providers, from painters and electricians to accountants and legal advisors. We support more than 150,000 local businesses across 80+ industries, comparable to Booking.com or Tripadvisor for local services. With a data‑driven scale‑up of around 80 colleagues, impact, ownership and continuous improvement are central to how we work.

Responsibilities

• Own Meta performance marketing: set up, manage and scale campaigns across prospecting and retargeting.
• Structure accounts for efficient testing and scalable growth.
• Manage budgets, bids and pacing to hit CPL and ROAS targets.
• Translate insights into clear creative hypotheses and brief creatives.
• Run structured A/B tests across formats, hooks, messaging and audiences.
• Monitor daily performance and act decisively on data.
• Analyze funnels, cohorts and audience behavior; turn learnings into concrete optimizations and scaling decisions.
• Ensure correct implementation and use of Meta Pixel, CAPI and GA4.
• Collaborate with product and tech teams on attribution, events and data quality.
• Build and maintain a structured testing roadmap; benchmark competitors and best practices.

Qualifications

• 4+ years of hands‑on experience with Meta Ads Manager.
• Proven track record in scaling Meta campaigns with clear efficiency targets.
• Strong understanding of performance marketing funnels and testing frameworks.
• Highly analytical and comfortable working with data and attribution models.
• Experience with creative testing from a performance perspective.
• Confident working with Pixel, CAPI, GA4 and conversion tracking.
• Proactive, structured, and ownership‑driven mindset.

Benefits

• Competitive salary based on experience.
• Hybrid working: home and office.
• Laptop and home office budget.
• Travel allowance and up to 2 weeks of remote work per year.
• 25 vacation days (based on 40 hours).
• Personal development budget.
• Pension plan.
• Great Place to Work certified culture.
• Daily fresh lunch and healthy snacks at the office.
• Monthly team outings, Friday drinks and an annual company trip.

Location: Amsterdam, North Holland, Netherlands.

Do you feel this is for you? Apply now. Contact us as soon as possible, send your CV and cover letter. You’re also welcome for a coffee, that’s possible!