Performance Marketing Manager

Valona Intelligence; Amsterdam; Hybrid; EUR 75,000 - 110,000; Full time

Benefits offered by this job

8% holiday allowance

Performance bonus up to 10%

Amsterdam-based; hybrid work

Training budget and pension

Job summary

Valona Intelligence is seeking a Performance Marketing Manager to own our paid acquisition, marketing technology stack, and full-funnel attribution. This hands-on role sits in our international team with offices in Helsinki and Amsterdam, reporting to the CMO and collaborating with sales, revops, and BD to optimize GTM performance.

You will drive demand gen through LinkedIn/Google, own data-driven attribution, and continuously improve tooling with HubSpot and Salesforce.

Qualifications

• 5+ years in B2B performance or growth marketing in SaaS/enterprise tech.
• Hands-on paid media experience across LinkedIn and Google.
• Strong grasp of conversion tracking and attribution modelling.
• HubSpot power user with CRM integration experience.
• Ability to read full-funnel data across marketing and sales tools.
• Experience evaluating marketing technology including AI-based tools.
• Systems thinking and collaboration with non-technical colleagues.
• Ability to help colleagues adopt new tooling.

Responsibilities

• Own paid acquisition strategy end-to-end (audience definition, concept, assets, sequencing, budgets, performance reviews).
• Lead marketing technology stack, integrations, and reporting to ensure clean data and pipeline linkage.
• Develop full-funnel reporting that connects marketing activity to pipeline and business outcomes.

Skills

B2B marketing

Paid media

Attribution modelling

HubSpot

Salesforce

Full-funnel reporting

AI tools

Data-driven decisions

Cross-functional

Tools

HubSpot

Salesforce

Job description

We're now looking for a Performance Marketing Manager with a strong B2B SaaS background to build and own our paid acquisition, marketing technology, and full-funnel attribution. This is a hands‑on role with real scope: you'll be the in‑house owner of the performance marketing function, and you'll shape how it runs.

You’ll work as part of our small, sharp international marketing team across Helsinki and Amsterdam, in‑house specialists and external partners who take the work seriously and still enjoy it. You’ll report directly to the CMO and work closely with sales, revops, and business development across the full go‑to‑market funnel.

About Valona Intelligence

Valona Intelligence is a global technology company and a Leader in the 2026 Gartner Magic Quadrant for Competitive and Market Intelligence Platforms. Our SaaS platform gives global enterprises a clear read on what's happening in their markets, and what it means for their next move.

Working at Valona is challenging and rewarding: we push each other to learn, grow, and step outside our comfort zones, inside a team that backs you up while you do it.

What You Will Own

Paid acquisition: you own our demand gen channel strategy (currently LinkedIn, Google, YouTube) through to hands‑on optimisation. You assess the current setup, decide what stays and how we improve going forward. You manage any specialist external support. You have a complete view and run our integrated campaigns: audience definition, concept, asset briefs, sequencing, budgets, and performance review. You are responsible for ensuring everyone understands how the campaigns are working and how they contribute to our go‑to‑market performance.

Marketing technology: you have a solid understanding of marketing automation, and you work hands‑on in tools like HubSpot and Salesforce, connecting data so it's clean, reportable, and tied to pipeline. You evaluate and implement tools for our existing marketing stack, ensuring it is the most efficient for our operations, and train the team on what matters. You have a constant lookout for the latest tooling, but also a professional view on what's worth adopting and what isn't.

Full‑funnel reporting and analytics: you read performance data across HubSpot, Salesforce, and paid channels and turn it into reporting that connects marketing activity to pipeline. The analysis and the recommendations are yours. You are also responsible for feeding that reporting so everyone has a clear, online view of how marketing is performing, and so we can clearly measure and show what actually drives pipeline.

What You Bring

• 5+ years in B2B performance or growth marketing, ideally in SaaS or enterprise tech.
• Hands‑on paid media experience across LinkedIn and Google, built and run campaigns yourself
• Solid grasp of conversion tracking, attribution modelling, and improving the quality of data fed to ad platforms
• HubSpot power user with experience managing a HubSpot‑Salesforce integration or similar stack.
• Comfortable reading full‑funnel data across marketing and sales tools and turning it into pipeline‑connected reporting.
• Experience evaluating and implementing marketing technology, including AI‑based tools for campaign management or workflow efficiency.
• You think in systems, you see how data, channels, and tools connect, and where the weak points are.
• You communicate clearly with non‑technical colleagues and management, bringing your own analysis of the data.
• You help colleagues build capability with new tooling.

What We Offer

• Competitive compensation package, including a 8% holiday allowance and a performance bonus of up to 10% of gross salary.
• A senior, client‑facing role with real ownership and room to grow with the company.
• Amsterdam‑based, mostly in‑office (around 3–5 days a week) given the client work.
• Pension, bonus programme, and a budget for internal and external training on the path you choose.
• A team that works and celebrates together: dinners, BBQs, boat trips and padel.

How We Work

We look for people who are trustworthy, collaborative, results‑driven, and passionate about the work. In this role, that means:

• Ownership without a script. No one hands you a playbook; you build it and run it your way.
• A small team with a lot of expertise to draw on in sales, RevOps, and BD, and they'll lean on you too.

What Success Looks Like

• First 30 days. You know our stack, our channels, and our numbers, and you've mapped what's working and what isn't.
• First 60 days. You're running campaigns directly, and reporting connects marketing activity to pipeline.
• First 120 days. The performance marketing function runs the way you've designed it, and it's producing pipeline the team can point to.

What The Role Offers

• A performance marketing function to build and own, and a seat at the GTM table.
• 100+ colleagues globally across EMEA and North America.
• Flexible hybrid working, with a preference for candidates based in or near Helsinki or Amsterdam.
• Competitive salary, healthcare, and local benefits.
• Your choice of tools and devices, including the AI tools you decide are worth adopting.
• A flat, low‑hierarchy team with Nordic roots, that takes the work seriously without taking itself too seriously.
• Real investment in your growth: training, mentorship, and room to develop the function beyond this brief. A performance marketing function to build and own.

Have Questions?

For any inquiries or additional information, please contact Kati (CMO):

• Email: [e-mail]
• Whatsapp: [phone]