Online marketingmanager

FL NEUR; Amsterdam; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Dynamic work culture

Opportunity to shape global campaigns

Competitive salary

Job summary

A fashion brand in Amsterdam is seeking an Online Marketing Manager to lead performance advertising on social media and Google. The ideal candidate has a strong track record in performance marketing, excellent analytical skills, and experience with various ad platforms. Responsibilities include strategizing and optimizing paid campaigns to maximize ROI and collaborating with cross-functional teams. This role offers a dynamic work culture and competitive salary.

Qualifications

• Proven track record in performance marketing with focus on paid social and Google Ads.
• Strong analytical and problem-solving skills – comfortable working with data and numbers.
• Experience with audience segmentation and campaign optimisation.

Responsibilities

• Develop and execute high-performing paid media strategies.
• Manage campaign budgets and audience segmentation to maximise ROI.
• Define and analyse key performance metrics across all paid channels.

Skills

Performance marketing

Meta Ads Manager

Google Ads

Data analytics tools

Analytical skills

Collaboration skills

Fluent in English

Tools

GA4

TikTok Ads

Job description

Overview

FLÂNEUR Amsterdam, North Holland, Netherlands

Online Marketing Manager – Performance Ads

We are seeking the very best. If you don’t consider yourself among the top, this role is not for you.

We’re looking for a highly driven Online Marketing Manager with a sharp focus on performance advertising across social media and Google. You will own the strategy, execution, and optimisation of paid campaigns to maximise ROI, scale growth, and drive measurable impact.

In this role, you will work closely with our Content, Creative, and Commercial teams to build and optimise data-driven campaigns that not only convert but also reinforce our brand’s global presence.

Key Responsibilities

• Performance Campaign Strategy & Execution
  • Develop and execute high-performing paid media strategies across Meta, TikTok, Google Ads, and other relevant platforms.
  • Manage campaign budgets, bidding strategies, and audience segmentation to maximise ROI.
  • Build and scale funnel-based campaigns (awareness, consideration, conversion) aligned with brand and commercial objectives.
• Tracking, Analytics & Optimisation
  • Define, monitor, and analyse key performance metrics across all paid channels.
  • Continuously A/B test creatives, copy, audiences, and bidding strategies to improve performance.
  • Deliver actionable insights and data-driven recommendations to management.
  • Maintain tracking accuracy through GA4, UTM-structures, and pixel setups.
• Cross-Functional Collaboration
  • Partner with content and creative teams to align ad creatives with performance goals.
  • Work closely with sales and e-commerce teams to optimise campaigns toward conversion and revenue growth.
  • Communicate clear learnings and campaign performance to leadership.
• Innovation & Growth
  • Stay ahead of digital trends, ad tech developments, and algorithm changes across platforms.
  • Identify and test new growth opportunities in paid digital advertising.
  • Ensure our brand remains sharp, relevant, and competitive in the digital landscape.

Qualifications

• Proven track record in performance marketing with focus on paid social and Google Ads.
• Strong knowledge of Meta Ads Manager, TikTok Ads, and Google Ads (Search, Display, Shopping, YouTube).
• Experience with advanced targeting, remarketing, and lookalike audiences.
• Hands-on experience with GA4, data analytics tools, and attribution models.
• Solid understanding of e-commerce KPIs (ROAS, CAC, LTV, CTR, CPA, etc.).
• Strong analytical and problem-solving skills – comfortable working with data and numbers.
• Excellent collaboration skills – able to translate performance needs into creative direction.
• Fluent in English (Dutch or French is a plus).

What We Offer

• A dynamic and ambitious work culture within a sharp, creative team.
• The opportunity to shape and scale global performance campaigns for a rapidly expanding fashion brand.
• Competitive salary and growth-focused environment.
• Direct collaboration with the founder, Content Lead, and Commercial teams.

How to Apply

If you are a performance-driven strategist with the skills to scale campaigns and deliver measurable growth, we’d love to hear from you.

Please send your CV and a brief cover letter to [e-mail].