Paid Media & Creative Strategist

Parfumado; Amsterdam; On-site; EUR 65,000 - 70,000; Full time

Benefits offered by this job

Salary: €65.000 – €70.000 per year

Flexible benefits budget

Delicious healthy lunch

25 paid days off + birthday off

Pension plan

Annual budget for personal development

Monthly perfume choice

Job summary

A leading fragrance company based in Amsterdam is looking for a performance marketer to head their paid acquisition strategy across Meta and Google Ads. The ideal candidate will have strong hands-on experience with Meta ads, a proven ability to scale campaigns, and confidence in collaborating with creative teams. The position offers a competitive salary, a full-time contract, flexible benefits, and a monthly perfume of choice. Join us in shaping how people discover and express their scent preferences.

Qualifications

• Strong hands-on experience with Meta ads.
• Proven ability to scale campaigns effectively.
• Experience with Google Ads (Search, Performance Max, YouTube).

Responsibilities

• Lead paid acquisition primarily across Meta.
• Own the Google Ads strategy focused on performance.
• Turn insights into compelling creative directions.

Skills

Meta ads experience

Campaign scaling

Google Ads experience

Creative direction

Data-driven mindset

Job description

You know that great performance doesn’t come from media or creative alone; it happens when both click.

At Parfumado, we’re building something bigger than campaigns. We’re shaping how people discover scent and how they express themselves through it.

We’re looking for someone who can own both sides: the numbers and the ideas behind them.

Someone who doesn’t just scale campaigns but understands why a hook works, why a concept lands, and how to turn insights into creative that actually moves people.

What you’ll do

You’ll take the lead on our paid acquisition engine, primarily across Meta, while shaping the creative thinking that drives performance.

From campaign setup to concept development, from testing frameworks to scaling what works.

You’ll:

• Build and optimize campaigns across Meta
• Own the broader Google Ads strategy (Search, Performance Max, YouTube)
• Turn insights into strong creative directions
• Brief and collaborate with designers, editors, and creators
• Identify winning hooks, formats, and messages
• Continuously test, learn, and refine

What you bring

• Strong hands‑on experience with Meta ads
• Proven ability to scale campaigns
• Experience with Google Ads (Search, PMax, YouTube)
• A sharp eye for creative that performs
• Confidence working with creative teams
• A data-driven mindset, without losing intuition
• Curiosity: always looking for what’s next

What we offer

• Salary: €65.000 – €70.000 per year, depending on experience.
• Full‑time contract.
• A flexible Alleo budget which you can use for e.g. Felyx, Treatwell, Uber Eats, ClassPass or Peakz Padel.
• Delicious healthy lunch at the office.
• 25 paid days off + an extra day off on your birthday.
• Pension plan, bike plan via swapfiets and a MacBook (or other laptop of choice).
• €750 annual budget for personal development and training.
• Working from home 1 day a week
• Of course, you’ll get a monthly perfume of your choice; smells nice, right?