Paid Social & Creative Manager

Qogita; Amsterdam; Hybrid; EUR 50,000 - 62,000; Full time

Benefits offered by this job

Base salary: €50,000 – €62,000

26 days annual leave plus 4 additional personal days

Company performance-based bonus

Attractive equity package

Pension contributions

Annual learning & development budget

Hybrid flexibility

Dog-friendly offices

Home-office setup package

Office socials and annual company-wide offsite

Job summary

Qogita is looking for an experienced social media marketer in Amsterdam. In this role, you'll own paid social advertising on Meta and LinkedIn, from strategy to execution, ensuring creativity and data-driven decision-making come together.

Your responsibilities will include writing compelling copy, directing design work, and utilizing AI tools for ad generation. The ideal candidate will have hands-on experience with paid social campaigns and a strong analytical mindset.

You'll enjoy perks like a competitive salary, generous leave, and a dog-friendly office culture.

Qualifications

• Hands-on experience running paid social on Meta and LinkedIn.
• Excellent copywriting skills are essential.
• Strong analytical skills to interpret performance metrics.

Responsibilities

• Own paid social on Meta and LinkedIn end to end.
• Write scripts and copy while directing the design team.
• Experiment with AI for ad generation.

Skills

Copywriting

Meta Ads

LinkedIn Ads

Customer Communication

Analytics

Job description

The role

This is a role for someone who believes the creative is what makes paid social work. You'll own Meta and LinkedIn end to end, the strategy and the spend, but above all the ideas and the words behind the ads. The best person for this job could spend their mornings writing scripts and their afternoons deep in the data working out why one ad flew and another flopped. You'll talk to customers, understand what actually moves them, and turn that into messaging and creative that lands. You won't be making the ads alone, we have an in-house designer and video editor, and you'll shape the idea, write the copy, direct the work. We're a small, fast team having a lot of fun building with AI and automating the grunt work, and we want someone who feels the same pull.

What You'll Do

• Own paid social on Meta and LinkedIn end to end: strategy, media buying, creative, and analysis
• Talk to customers and dig into their problems so your messaging comes from real understanding, not guesswork
• Write the scripts, hooks, and copy yourself, and direct our designer and video editor to bring them to life
• Experiment with AI for ad generation and creative production, pushing what the tools can do rather than waiting for them to mature
• Own the buying on both platforms: account structure, audience and targeting strategy, bidding, and scaling, with an eye on the real differences between how Meta and LinkedIn perform
• Build a steady pipeline of creative tests, and develop a real point of view on why ads work, not just whether they did
• Go deeper than the native platform reporting to understand true performance, and use that to decide what to make next
• Manage budgets toward CAC:LTV and payback, allocating spend to what's actually driving quality signups
• Report on what's working and what you're learning, with clear recommendations

What You'll Bring

• Hands-on experience running paid social, with real depth on Meta and ideally LinkedIn
• You're an excellent copywriter and you genuinely enjoy writing. This is core to the role, not a bonus
• A creative instinct backed by judgement: you can come up with the idea, write it, and explain why it'll work
• Solid media buying craft on Meta, and ideally LinkedIn. You know how to structure, target, and scale on each rather than treating them the same
• Comfort talking to customers and turning what you hear into sharp messaging
• The ability to read performance properly, looking past native platform reporting to understand what's really happening
• Strong analytical chops. You're as happy in the data in the afternoon as you are writing in the morning
• You stay on top of what's new in social and creative, and you're excited by what AI can do to speed up the work

Perks & Benefits

• Base salary: €50,000 – €62,000 (depending on experience)
• 26 days of annual leave, plus 4 additional personal days
• Company performance-based bonus
• Attractive equity package
• Pension contributions
• Annual learning & development budget
• Office-led culture with hybrid flexibility
• Dog-friendly offices
• Home-office setup package
• Office socials and annual company-wide offsite