National Sales Manager - NL (Beauty Sector)

Germaine de Capuccini; Amsterdam; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Company car or car allowance

Laptop and mobile phone

Professional product training

Competitive compensation with bonus

Job summary

Germaine de Capuccini is seeking a high-impact National Sales Manager to lead the Netherlands market, turning strategy into measurable growth and strengthening brand position across the country. The role combines commercial leadership of a key region with hands-on account management, coach leadership of the sales team, and close collaboration with the Benelux Business Unit.

Based in Amsterdam/Utrecht, it is hybrid and involves travel within the Netherlands.

Qualifications

• Minimum 5 years in B2B sales in premium skincare.
• Proven account management and business development.
• First management experience is required.
• Experience building national markets is a plus.
• Strong results orientation and strategic thinking.

Responsibilities

• Develop and execute a national Netherlands sales strategy.
• Lead, coach, and align the Netherlands sales team.
• Manage key accounts and strategic region.
• Monitor KPIs and market trends; drive data-driven decisions.
• Represent the brand at trade fairs and events.

Job description

Germaine de Capuccini is a global leader in professional skincare with more than 60 years of expertise, renowned for high-quality, innovative products and advanced treatment solutions for beauty professionals worldwide.

We are currently seeking a high-impact, results-oriented National Sales Manager to lead the Netherlands market and unlock the full potential of a country with significant growth opportunities.

This hybrid role offers a unique opportunity to shape national strategy while remaining closely connected to the market through direct commercial leadership of a key region. The selected candidate will play a pivotal role in accelerating sustainable growth, expanding market presence, and strengthening brand positioning, while ensuring strong alignment with the Benelux Business Unit.

The core challenge and opportunity of this position is the ability to translate strategic vision into measurable commercial success, combining big-picture thinking with hands-on execution.

This is an exceptional opportunity for a leader who wants to take ownership of a high-potential market, make a visible impact, and drive meaningful growth within a globally respected and expanding organization.

Mission

Drive the strategic development growth of the Netherlands market, serving as the commercial leader for the country while directly managing a high-potential sales district to ensure strong market penetration and performance.

Key Responsibilities

• Develop and execute a comprehensive national sales strategy to maximize revenue, profitability, and market share across the Netherlands, aligned with the BNL Country Manager.
• Identify and capitalize on new business opportunities in a market with substantial untapped potential.
• Lead, coach, and inspire the sales team of the Netherlands, fostering a high-performance culture focused on accountability and results.
• Directly manage key accounts and a strategic sales region, ensuring close market engagement and operational excellence.
• Monitor KPIs, analyze market trends and competitive activity, and drive data-informed decision-making.
• Act as the brand ambassador, building long-term partnerships with key clients and stakeholders.
• Act as the main liaison between the Benelux Business Unit and the market of the Netherlands. Be a close person of contact to Marketing Manager, Head of Training and Sales & Client Support Team.
• Represent the brand at National Trade fairs and industry events and brief the team.
• Directly manage a strategic sales region within the Netherlands.
• Conduct regular visits to aesthetic centers, spas, and premium beauty salons.
• Negotiate contracts, annual agreements, and commercial terms.

Required Education and Experience

• Being educated as a beautician is a plus.
• Minimum 5 years of experience in B2B sales within professional skincare or the premium beauty sector.
• Proven track record in account management and business development.
• First people management experience is a must.
• Previous experience developing national markets is a plus.
• Strong results orientation.
• Strategic thinking with solid business acumen.
• Excellent organizational and time management skills.
• High level of autonomy, entrepreneurial mindset and hands-on mentality.
• Outstanding negotiation and communication skills.
• Ability to balance strategic and operational responsibilities.
• Cross-cultural awareness and knowledge of the market in the Netherlands.

Additional Requirements

• Based in the Center of the Netherlands : Amsterdam (South of Noord-Holland) or Utrecht or Gelderland
• Willingness to travel within the country.
• Working smoothly with Excel.
• Fluent in English and having Dutch as a mother tongue (mandatory).
• Valid driver’s license.

What We Offer

• Opportunity to work with a prestigious global brand in the professional beauty industry.
• Competitive compensation package: attractive fixed salary + performance-based bonus aligned with country and individual targets.
• Strategic impact & autonomy: a key role with real ownership of the market in the Netherlands.
• Entrepreneurial scope: high-visibility position directly influencing market growth and brand positioning.
• Company tools: company car (or car allowance), laptop, mobile phone, and professional product training.
• Continuous training and development within an international environment.