Multivendor Marketing Lead - Demand Gen & ROI

SoftwareOne; Amsterdam; Hybrid; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Competitive compensation

Flexible hybrid model

Wellbeing & mental-health support

Learning budget

Generous time-off

Mobility options

Office events

Job summary

SoftwareOne is seeking a commercially driven Multivendor Marketing Specialist in Amsterdam to lead go-to-market strategies across key vendors and deliver integrated marketing plans that drive pipeline and revenue. You will collaborate with sales, pre-sales, and vendor stakeholders to optimize campaigns and ROI, while managing MDF budgets and ensuring alignment with regional objectives.

You will own end-to-end campaign delivery, plan multi-channel programs, and deliver high-quality events, both

Qualifications

• Proven experience in B2B technology marketing, ideally in a vendor or partner ecosystem.
• Experience managing multiple vendors and driving demand generation for pipeline.
• Ability to plan campaigns, manage budgets and measure ROI across channels.

Responsibilities

• Demand Generation & Pipeline Growth: plan and execute multi-channel campaigns to generate pipelines and drive revenue impact.
• Cross-Functional Collaboration: align with Sales, SDRs, Pre-Sales, Alliances and Vendors to ensure consistent messaging.
• Campaign Execution & Operations: own end-to-end delivery, tracking performance and ensuring on-time, on-budget results.
• Events & Field Marketing: plan and deliver in-person and virtual events to boost engagement and pipeline.

Skills

B2B technology marketing

Vendor management

Demand generation

Campaign management

Sales alignment

Budget management

MDF management

Project management

Stakeholder management

CRM/Marketing automation

Tools

Salesforce

HubSpot

Marketo

Job description

SoftwareOne is seeking a commercially driven Multivendor Marketing Specialist in Amsterdam to lead go-to-market strategies across key vendors and deliver integrated marketing plans that drive pipeline and revenue. You will collaborate with sales, pre-sales, and vendor stakeholders to optimize campaigns and ROI, while managing MDF budgets and ensuring alignment with regional objectives.

You will own end-to-end campaign delivery, plan multi-channel programs, and deliver high-quality events, both