Benelux B2B Marketing Lead - Full-Funnel Demand

Logitech; Utrecht; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Logitech is seeking a creative, data-driven Marketing Manager for the Benelux to lead full-funnel B2B demand generation and execute Logitech for Business’ strategy across the Netherlands, Belgium and Luxembourg. This role focuses on building high-impact campaigns that drive pipeline growth and brand visibility through channel partners and direct enterprise engagement.

You will own local field marketing, coordinate partner and internal campaigns, and manage MDF with a strong ROMI lens.

Qualifications

• 5+ years in B2B marketing with full-funnel demand generation.
• Experience with partner marketing and/or channel-driven models.
• Background in technology, IT, or B2B solutions preferred.
• Deep expertise in KPIs, multi-touch attribution, and pipeline analysis.
• Native or fluent Dutch; business-level English; French/German a plus.
• Strong marketing automation and CRM experience (e.g. Marketo, Salesforce).

Responsibilities

• Develop, execute, and scale a Benelux full-funnel B2B demand generation plan.
• Own local field marketing and multi-channel lead generation campaigns across NL, BE, LU.
• Act as the primary marketing contact for Benelux sales, establishing KPIs and targets.
• Support and coordinate partner marketing with distributors, resellers, and channel partners.
• Coordinate partner campaigns and track leads from touchpoint to deal closure.
• Manage MDF allocation focusing on ROMI, lead quality, and pipeline contribution.
• Collaborate with channel sales to align marketing with partner priorities.
• Design and launch ABM programs for enterprise, verticals & SMB accounts.
• Establish KPI reporting and apply attribution to optimize spend and performance.
• Maintain CRM and marketing automation reporting with cross-functional teams.

Skills

Full-funnel demand generation

B2B marketing

Partner marketing

Field marketing

Campaign management

KPI tracking & attribution

Tools

Marketo

Salesforce

Knak

Tableau

Job description

Logitech is seeking a creative, data-driven Marketing Manager for the Benelux to lead full-funnel B2B demand generation and execute Logitech for Business’ strategy across the Netherlands, Belgium and Luxembourg. This role focuses on building high-impact campaigns that drive pipeline growth and brand visibility through channel partners and direct enterprise engagement.

You will own local field marketing, coordinate partner and internal campaigns, and manage MDF with a strong ROMI lens.