Commercial Marketing Manager – Digital Products

Informa Markets; Amsterdam; Hybrid; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

24 days annual leave

ShareMatch scheme

Wellbeing support

Monthly commuting reimbursement

Career development opportunities

Zusammenfassung

A global event management company is seeking a Commercial Marketing Manager for its Digital Products team in Amsterdam. This role involves developing marketing strategies to generate leads, collaborating with sales teams, and managing campaigns across various channels. The ideal candidate will have over 3 years of marketing experience, strong leadership in team management, and proven proficiency in Salesforce. This role allows for impactful contributions to the company’s digital success.

Qualifikationen

• 3+ years of marketing experience with a focus on B2B lead generation.
• Proven experience managing and developing high-performing teams.
• Full fluency in English is required.

Aufgaben

• Develop and implement commercial marketing strategy to generate leads.
• Collaborate with Digital Sales team to create effective marketing campaigns.
• Manage the commercial marketing budget effectively.

Kenntnisse

B2B lead generation

Data analysis

Team management

Communication

Project management

Ausbildung

Degree in marketing, advertising, communications or related field

Tools

Salesforce

Eloqua

Asana

Adobe Experience Manager

Adobe Analytics

Jobbeschreibung

About Informa Markets

Informa Markets, a division within Informa, creates global platforms for industries, organising over 500 large‑scale branded and transaction‑oriented events in 14 specialist markets. We also provide year‑round online platforms where companies showcase their businesses and products, buyers conduct research, generate leads, and we supply data and digital content to support market transactions.

Position

Commercial Marketing Manager – Digital Products (Amsterdam, Netherlands)

Key Responsibilities

• Develop and implement a commercial marketing strategy that raises awareness and generates high‑quality leads for the Digital Sales team.
• Collaborate with the Digital Sales team to understand business needs, identify opportunities and create marketing campaigns that align with revenue goals.
• Ensure alignment across teams, working closely with Digital and Commercial Directors for brand consistency.
• Design and deliver multi‑channel campaigns (web, SEO, email, PPC/display, print, telemarketing, event marketing) to drive Marketing Qualified Leads.
• Lead nurture campaigns that enhance lead conversion rates and drive engagement.
• Leverage Salesforce to set up and manage marketing campaigns, ensuring lead effectiveness and tracking.
• Oversee data segmentation and analysis to inform campaign strategies.
• Coordinate with copywriters, designers and external agencies to deliver impactful campaigns, from briefing to reporting and optimisation.
• Track campaign performance against engagement and delivery targets, continuously seeking ways to improve results.
• Manage the commercial marketing budget, ensuring effective spend across channels and reporting on ROI.
• Develop detailed testing plans and milestones to refine campaign strategies.
• Create sales assets such as videos, brochures, infographics and social media posts to support sales efforts.
• Manage, guide and develop two Commercial Marketing Executives, ensuring the team delivers on all commercial marketing needs for digital products.

Qualifications

• Proactive, agile, self‑starter who thrives in fast‑paced environments.
• Data‑driven; skilled at analysing data and presenting actionable insights.
• Confident communicator who can present ideas and solutions to large teams, including senior management.
• Collaborative; builds strong relationships and actively seeks information.
• Organised and detail‑oriented; manages projects from conception to completion with precision.

Skills Required

• Experience: 3+ years of marketing experience with a focus on B2B lead generation.
• Education: Degree in marketing, advertising, communications or related field preferred.
• Team management: Proven experience managing and developing high‑performing teams.
• International experience: Familiarity with working in an international, matrix organisation.
• Attention to detail: Accuracy and meticulousness in all aspects of work.

Hard Skills

• Proficiency in Salesforce.
• Knowledge of marketing automation and project management tools such as Eloqua, Asana or Monday.com.
• Experience with data segmentation tools (Treasure Data), CMS systems (Adobe Experience Manager), web analytics (Adobe Analytics), A/B testing platforms (Adobe Target) and design tools (Photoshop, InDesign, Figma, Canva, Turtl).
• Strong understanding of all digital channels and their metrics.
• Extensive experience in developing, maintaining and delivering marketing strategies to meet company objectives.
• Full fluency in English.

Why Join Us?

At Informa, we empower our people to do their best work. This role offers the opportunity to make a real impact, experiment with new ideas, and contribute to the success of our digital products.

Benefits

• 24 days annual leave plus a birthday leave day and flexible remote work up to four weeks per year.
• ShareMatch scheme – free matching shares.
• Wellbeing support through EAP, mental health first aiders, living subsidy, fully‑funded disability insurance, health apps.
• Monthly commuting and travel costs reimbursement.
• Recognition programmes and global awards.
• Opportunities for career development through bespoke training, mentoring and LinkedIn Learning courses.

Informa is an Equal Opportunities Employer and welcomes people from all backgrounds. Please inform the Talent Acquisition Partner if you would like a reasonable adjustment or accommodation in the hiring process. At Informa you will find inclusive experiences and environments where all perspectives and backgrounds are welcomed.