Marketing Automation Specialist (Salesforce)

Jacobs Douwe Egberts UK; Utrecht; On-site; EUR 60,000 - 85,000; Full time

Job summary

JDE Peet's is seeking a Marketing Automation Specialist (Salesforce) to join the Digital & Technology team supporting the global Out-of-Home business. You will design, build and optimise Salesforce Marketing Cloud solutions to enable personalised customer engagement across markets.

You will collaborate with product owners, stakeholders and developers to translate requirements into scalable solutions, monitor campaign performance, optimise data models and support integrations with Salesforce

Qualifications

• Experience with Salesforce Marketing Cloud including Email Studio, Journey Builder and Automation Studio.
• Strong analytical mindset and ability to translate metrics into improvements.
• Experience in Agile/DevOps environments and stakeholder collaboration.
• Hands-on with data modelling, segmentation and data quality practices.
• Experience integrating SFMC with other platforms and using AMPScript/HTML/CSS.

Responsibilities

• Design, develop and maintain SFMC solutions including email campaigns, journeys and automations.
• Collaborate with stakeholders to translate marketing requirements into scalable tech solutions.
• Monitor campaign performance and analyze data to identify optimisation opportunities.
• Manage marketing data models, data extensions and SQL-based processes for high-quality data.
• Implement and support integrations between SFMC and platforms (e.g., Salesforce Core, SAP) and APIs.
• Support releases, incident management and promote SFMC best practices in an agile delivery environment.

Skills

Salesforce Marketing Cloud

SQL

Data-driven marketing

Agile/DevOps

HTML/CSS & AMPScript

Education

Bachelor's or Master's in CS/IS or related

Tools

Salesforce Marketing Cloud

SAP

Job description

Job Description

The Marketing Automation Specialist (Salesforce) is part of the Digital & Technology team supporting JDE Peet's global Out-of-Home business. By engaging with consumers in out-of-home settings - such as workplaces, universities, care facilities, airports, or hotels - the team supports the company's core mission: delivering a coffee for every cup.

Working within a DevOps team, you will help deliver digital marketing capabilities that enable personalised customer engagement, data-driven decision-making and scalable marketing automation across global markets. In this role, you will combine technical expertise with analytical thinking to design, build and optimise solutions in Salesforce Marketing Cloud. You will work closely with product owners, business stakeholders, technology architects and developers to turn business requirements into reliable and scalable solutions that deliver measurable value.

This role offers an exciting opportunity to work in a global environment where technology, data and marketing come together to create outstanding customer experiences. As a hands-on member of the scrum team you will:

• Design, develop and maintain Salesforce Marketing Cloud solutions, including email campaigns, customer journeys, automations and audience segmentation.
• Collaborate with business stakeholders to translate marketing requirements into scalable and reliable technical solutions.
• Monitor campaign performance and analyse customer engagement data to identify opportunities for optimisation and improved business outcomes.
• Manage and optimise marketing data models, data extensions and SQL-based processes to ensure high-quality, actionable customer data.
• Implement and support integrations between Salesforce Marketing Cloud and platforms such as Salesforce core, SAP and other technologies, also API based.
• Contribute to platform stability, continuous improvement and agile delivery by supporting releases, incident management and adoption of SFMC best practices.

Qualifications

Working at JDE Peet’s is hands-on, giving you the chance to leave your mark while working together as one team. We’re a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.

For this role, we’re looking for someone who has the following skills and experience:

• Passion for combining technology, data and marketing to create personalised customer experiences and drive measurable business impact.
• Bachelor's or Master's degree in Computer Science, Information Systems or a related field.
• 3+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio and Contact Builder.
• Strong analytical mindset with the ability to interpret campaign performance metrics and translate insights into optimisation opportunities.
• Experience working in Agile/DevOps environments and collaborating effectively with business and technical stakeholders.
• Strong SQL skills and proven experience managing marketing data, segmentation and audience targeting. Experience integrating Salesforce Marketing Cloud with other platforms and leveraging personalization capabilities like AMPScript and HTML/CSS