Business Analyst

LTM; Rotterdam; On-site; EUR 65,000 - 95,000; Full time

Job summary

LTM is seeking a Business Analyst – Transformation & Delivery to support the Global Tech Lead and Product Owner in delivering marketing and sales technology transformation initiatives for North America and other division initiatives.

This role bridges business stakeholders with technology delivery teams, translating business requirements into coordinated execution across platforms such as Marketo, Adobe Experience Cloud, Salesforce, and customer-facing engagement tools.

Qualifications

• Minimum 5 years in business analysis or transformation within MarTech or sales operations.
• Prior exposure to Marketo, Adobe Experience Cloud/AEM, Salesforce or similar tools is highly preferred.
• CPG/FMCG or e-commerce domain experience strongly preferred.
• Comfortable working across business and technology teams in a matrixed environment.
• Strong stakeholder management and prioritization skills with senior sponsors.

Responsibilities

• Gather and clarify business requirements from marketing, digital, and sales operations stakeholders.
• Translate requirements into coordinated work across MarTech, data, and engineering teams.
• Manage dependencies across workstreams (e.g., Marketo, CDP, e-commerce/webshop, loyalty).
• Drive prioritization discussions balancing campaign timelines with platform readiness.
• Track delivery milestones across marketing automation and sales enablement tools.
• Coordinate end-to-end delivery of NAM-specific and regional initiatives.
• Coordinate UAT and business sign-off for customer-facing tools.
• Manage risks and issues, including organizational change and data landscape shifts.
• Ensure adoption and change readiness among regional marketing and sales teams.
• Report status to leadership, including Global Tech Lead and Product Owner.
• Act as bridge between business teams and technology delivery partners.
• Maintain understanding of marketing/sales architecture without needing development skills.

Skills

MarTech experience

Stakeholder management

Cross-functional collaboration

Marketing automation

CRM experience

Tools

Marketo

Adobe Experience Cloud

Salesforce

Job description

Business Analyst – Transformation & Delivery, supporting the Global Tech Lead and Product Owner in delivering marketing and sales technology transformation initiatives for North America and other division initiatives. This role bridges business stakeholders (including marketing, digital, and customer/sales operations leads) with technology delivery teams, translating business requirements into coordinated execution across platforms such as Marketo, Adobe Experience Cloud, Salesforce, and customer-facing engagement tools.

Key responsibilities:

• Gather and clarify business requirements from marketing, digital, and sales operations stakeholders
• Translate requirements into coordinated work across MarTech, data, and engineering teams
• Manage dependencies across workstreams (e.g., Marketo campaign automation, CDP, e-commerce/webshop, loyalty and distributor sales platforms)
• Drive prioritization discussions balancing campaign timelines with platform/data readiness
• Track delivery milestones across marketing automation, AI-led campaign initiatives, and sales enablement tools
• Coordinate end-to-end delivery of NAM-specific and other regional initiatives
• Coordinate UAT and business sign-off, particularly for customer-facing marketing and sales tools
• Manage risks and issues, including those arising from organizational change and an evolving data landscape
• Ensure adoption and change readiness among regional marketing and sales teams
• Report status to leadership, including the Global Tech Lead and Product Owner
• Act as the primary bridge between business teams and technology delivery partners
• Maintain a working understanding of the marketing/sales technology architecture (campaign management, CRM, data/MDM) without needing to be a developer

Ideal profile:

• Strong experience in business analysis, project/programme delivery, or transformation within marketing technology (MarTech) or sales operations environments
• Prior exposure to platforms such as Marketo, Adobe Experience Cloud/AEM, Salesforce, or similar CRM/campaign management tools is highly preferred
• CPG/FMCG or e-commerce domain experience strongly preferred
• Comfortable working across business (marketing/sales) and technology teams in a matrixed, multi-stakeholder environment
• Strong stakeholder management, communication, and prioritization skills, with ability to manage senior business sponsors
• Good understanding of marketing automation and sales enablement delivery processes (campaign lifecycle, UAT, adoption)
• Experience managing cross-functional dependencies in a complex, multi-market transformation environment — ideally with North America (NAM) regional exposure