Marketing Operations Lead - MarTech & AI Enablement

Luminik; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

team.blue is seeking a Marketing Operations Team Lead to steer MarTech, Regional Operations and CX Integrations across Europe. You’ll lead a 10+ person team, shaping the operating model, tooling strategy, and delivery standards for a multi-brand, multi-market marketing estate.

In this player-coach role, you’ll unblock teams, drive AI-enabled workflows, and advance scalable processes that reduce friction in campaigns, pages, and data quality across markets.

Qualifications

• 10+ years in marketing operations, MarTech, or RevOps in multi-brand environments.
• Hands-on mastery of modern marketing stack including HubSpot, GA4, GTM, automation, and CDP/BI tooling.
• Proven ability to build scalable standards, processes and documentation across non-uniform tech stacks.
• Strong agile experience (Scrum/Kanban) with sprint-based delivery and governance.
• Excellent stakeholder management and professional English fluency.

Responsibilities

• Lead AI and tool enablement - identify where AI-assisted workflows can remove friction in campaign build, QA, and reporting; pilot with CoE pillars; translate successes into playbooks and training.
• Lead CX Integration, bridging Marketing, UX, Product, and Tech for consistent build quality and deployment across multiple tech stacks.
• Support agile delivery and sustain the sprint-based delivery model, planning cadences, and governance with the Agile Coordinator.
• Drive tooling and AI enablement to adopt new tools, automation, and AI-assisted workflows, surfacing best practices and training.
• Lead and develop the pillar and manage the CX Integration and MarTech/Automation managers and specialists, balancing capacity and priorities.
• Own the operating model, cross-function prioritisation, standards governance, and interface into quarterly planning and wider CoE leadership.

Skills

Advanced stakeholder management

Agile delivery

People leadership

Systems thinking

AI-enabled workflows

English fluency

Tools

HubSpot

GA4

Google Tag Manager

Automation platforms

CDP/BI tooling

Job description

team.blue is seeking a Marketing Operations Team Lead to steer MarTech, Regional Operations and CX Integrations across Europe. You’ll lead a 10+ person team, shaping the operating model, tooling strategy, and delivery standards for a multi-brand, multi-market marketing estate.

In this player-coach role, you’ll unblock teams, drive AI-enabled workflows, and advance scalable processes that reduce friction in campaigns, pages, and data quality across markets.