Marketing Operations Team Lead

Luminik; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

team.blue is seeking a Marketing Operations Team Lead to steer MarTech, Regional Operations and CX Integrations across Europe. You’ll lead a 10+ person team, shaping the operating model, tooling strategy, and delivery standards for a multi-brand, multi-market marketing estate.

In this player-coach role, you’ll unblock teams, drive AI-enabled workflows, and advance scalable processes that reduce friction in campaigns, pages, and data quality across markets.

Qualifications

• 10+ years in marketing operations, MarTech, or RevOps in multi-brand environments.
• Hands-on mastery of modern marketing stack including HubSpot, GA4, GTM, automation, and CDP/BI tooling.
• Proven ability to build scalable standards, processes and documentation across non-uniform tech stacks.
• Strong agile experience (Scrum/Kanban) with sprint-based delivery and governance.
• Excellent stakeholder management and professional English fluency.

Responsibilities

• Lead AI and tool enablement - identify where AI-assisted workflows can remove friction in campaign build, QA, and reporting; pilot with CoE pillars; translate successes into playbooks and training.
• Lead CX Integration, bridging Marketing, UX, Product, and Tech for consistent build quality and deployment across multiple tech stacks.
• Support agile delivery and sustain the sprint-based delivery model, planning cadences, and governance with the Agile Coordinator.
• Drive tooling and AI enablement to adopt new tools, automation, and AI-assisted workflows, surfacing best practices and training.
• Lead and develop the pillar and manage the CX Integration and MarTech/Automation managers and specialists, balancing capacity and priorities.
• Own the operating model, cross-function prioritisation, standards governance, and interface into quarterly planning and wider CoE leadership.

Skills

Advanced stakeholder management

Agile delivery

People leadership

Systems thinking

AI-enabled workflows

English fluency

Tools

HubSpot

GA4

Google Tag Manager

Automation platforms

CDP/BI tooling

Job description

Company

team.blue is one of the largest digital enablement providers in Europe, supporting over 3.5 million customers across 22+ markets through a portfolio of 60+ brands spanning web hosting, domains, SaaS, and digital infrastructure. Our Marketing Centre of Excellence (CoE) is the group engine that scales what works across every brand - combining deep functional expertise, shared tooling, and agile ways of working to drive growth, speed, and quality at scale.

Role Overview

We're looking for an Marketing Operations Team Lead to lead MarTech, Regional Operations, and CX Integrations teams in the Marketing CoE. This is the key role that keeps the whole of marketing running: the technology, automation, tracking, and delivery infrastructure that every brand and every specialist depends on.

You’ll lead a team of 10+ across Europe, driving MarTech and Marketing website capabilities across our multi-brand, multi-market estate, set the operational standards that make execution repeatable. It's a player-coach leadership role; you'll shape the operating model and the tooling strategy, while staying close enough to the work to unblock your team and raise the bar on delivery.

If you have lead transformations, get energy from turning messy, non-uniform environments into scalable ones, and want to lead a modern operations function in an AI-shaped marketing landscape, this is for you.

Responsibilities

• Lead AI and tool enablement - identify where AI-assisted workflows can remove friction in campaign build, QA, and reporting; run structured pilots with the CoE pillars; and turn what works into playbooks and training that brands actually adopt. You're not chasing every new tool - you're the filter between hype and operational reality.

• Lead CX Integration, the campaign-driven landing-page, web-asset, and tracking/QA capability that bridges Marketing, UX, Product, and Tech. Ensure build quality and deployment consistency across multiple tech stacks, working alongside (not displacing) local web and dev teams.

• Support agile delivery sustain the sprint-based delivery model, planning cadences, and operations governance, with day-to-day facilitation run by the Agile Coordinator.

• Drive to tool and AI enablement helping our teams adopt new tools, automation, and AI-assisted ways of working by surfacing operational best practice and supporting the playbooks and training behind them.

• Lead and develop the pillar manage the CX Integration and MarTech/Automation managers and specialists, balancing shared capacity and prioritisation against competing brand demands.

• Own the operating model cross-function prioritisation, standards governance, and the interface into quarterly planning and wider CoE leadership.

Primary KPIs

You’ll be measured on the operational health and scalability of marketing execution across the group, including:

• Tool and process adoption - uptake of standardised tooling, automation, and ways of working across brands and markets

• Speed-to-market - cycle time and throughput for campaign builds, landing pages, and operational requests

• Build and data quality - tracking accuracy, integration health, and QA/deployment reliability across tech stacks

• Operational consistency - reduction in duplication and variance through shared standards and playbooks

• Team capability growth - development and competency progression across the pillar's specialists

• Brand satisfaction - how effectively the pillar enables and unblocks brand and market teams

Requirements

Essential

• 10+ years of proven experience in marketing operations, MarTech, or RevOps. Multi-brand, multi-market, or otherwise complex environment is required

• Strong hands-on command of the modern marketing stack including HubSpot (or comparable), GA4, Google Tag Manager, automation platforms, and adjacent CDP/BI tooling

• Demonstrated ability to build scalable standards, processes, and documentation while operating pragmatically across non-uniform tech stacks

• AI-assisted workflow adoption including increasing our proportion of campaign/build/reporting workflows using AI-assisted tooling, and measurable time-to-delivery improvement where adopted.

• Fluency in agile delivery (Scrum/Kanban) and sprint-based operating models

• Systems thinking, with the ability to translate confidently between marketing, product, and engineering

• 3+ years of people leadership experience across distributed teams, including managing shared capacity and competing priorities

• A practical enablement instinct; able to translate operational and AI-tooling best practice into real adoption across teams

• Excellent stakeholder management and communication skills, and professional working fluency in English

Desirable

• Experience in B2B for SMBs or D2C

• Familiarity with landing-page builders, CMS platforms, and campaign QA at scale

• Track record of evaluating and rolling out AI-assisted tooling within a marketing or ops function - not just using AI, but having driven adoption across a team or organisation and being able to speak to what worked, what didn’t, and why.

• Experience operating within a Centre of Excellence or shared-service model that enables rather than controls

• Additional European languages

Why team.blue

You’ll join a group that’s building one of the most ambitious marketing operating models in the European digital space - with the scale of 60+ brands behind you, real investment in tooling and AI, and clear career paths within a growing Centre of Excellence.

Right to work

At any stage, please be prepared to provide proof of eligibility to work in the country you’re applying for. Unfortunately, we are unable to support relocation packages or sponsorship visas.

ESG

"At team.blue, our commitment to caring for the environment and each other is at the heart of everything we do. Our latest impact report showcases our ongoing ESG efforts and ambitious sustainability goals. Interested in learning more about our dedication to making a positive impact? Check it out here."

"Come as you are"

Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance.

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