EV Marketing Architect — Local & National Campaigns

Harmony Auto Netherlands; Rotterdam; On-site; EUR 70,000 - 95,000; Full time

Job summary

Harmony Auto Netherlands is seeking an experienced Marketing Manager to shape local and national campaigns for electric mobility in Rotterdam and beyond. You will manage budgets, coordinate showroom promotions, create content for websites and social media, and work with dealer teams to strengthen brand presence.

The role requires a bachelor’s degree in marketing or related field, strong digital marketing experience, data-driven decision making, and excellent stakeholder management across sales

Qualifications

• Strong skills in marketing strategy, campaign planning, and brand positioning.
• Experience with digital marketing channels including social media, web content, SEO/SEM, and email.
• Ability to create and oversee marketing content for online and in-store use, with brand consistency.
• Data analysis, reporting, and use of marketing metrics to guide decisions.
• Excellent communication and stakeholder management; collaborate with sales, operations, and partners.
• Proven project management skills; organizing campaigns across multiple locations.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent.
• Fluency in Chinese and English; Dutch is beneficial for local communication.
• Interest in electric mobility, automotive retail, or sustainability.

Responsibilities

• Design and execute local and national marketing strategies to support EV sales.
• Manage campaigns across digital and offline channels and showroom promotions.
• Create content for websites, social media, and dealer communications.
• Analyze performance data and adjust strategies to improve lead generation and engagement.
• Oversee marketing budgets and coordinate with external agencies or vendors.

Skills

Marketing strategy

Campaign planning

Brand positioning

Digital marketing channels

Content creation

Data analysis

Communication

Project management

Chinese language

English language

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Harmony Auto Netherlands is seeking an experienced Marketing Manager to shape local and national campaigns for electric mobility in Rotterdam and beyond. You will manage budgets, coordinate showroom promotions, create content for websites and social media, and work with dealer teams to strengthen brand presence.

The role requires a bachelor’s degree in marketing or related field, strong digital marketing experience, data-driven decision making, and excellent stakeholder management across sales