Marketing Manager

Tetra Pak; Utrecht; On-site; EUR 70,000 - 100,000; Full time

Job summary

Tetra Pak seeks a Marketing Manager to drive Marketing activities for France & Benelux, with travel up to 20% across Benelux, France, Italy, and Sweden. You will work with Sales and Marketing teams and key customers to implement marketing services around portfolio deployment, sustainability, and communications.

The role is operational with transversal management aspects, requiring 3–5 years in marketing, fluency in English and Dutch, and strong cross-functional collaboration skills.

Qualifications

• 3–5 years of Marketing experience, preferably in a sustainability-focused company.
• B2B and/or B2C marketing experience is a plus.
• University/college degree or MBA/equivalent in Marketing.
• Fluent in English and Dutch.
• Strong communication and stakeholder management skills.
• Excellent project management and data-analysis abilities.

Responsibilities

• Develop Market Business Plan for Benelux based on market analysis.
• Identify growth initiatives aligned with Europe & Benelux strategy and deploy them.
• Collaborate with customers to deliver marketing services and portfolio deployment.
• Manage Market Promotional Investment and governance across activities.
• Lead cross-border sustainability projects with France & Benelux.
• Drive lead generation, pipeline management, and conversions.

Skills

Marketing experience

B2B/B2C marketing

Fluent English

Fluent Dutch

Communication skills

Stakeholder management

Project management

Data analysis

Education

University/MBA degree

Tools

Excel

Word

PowerPoint

Job description

We have an excellent opportunity for a driven and experienced candidate to join a world-class business in the role of Marketing Manager.

The location can be either Utrecht, the Netherlands or Groot-Bijgaarden, Belgium.

Eventual travel within our France and Benelux Market, primarily in Benelux (maximum 20% of the working time), might be required.

What You Will Do

As Marketing Manager, you will be responsible and accountable for driving Marketing activities within France & Benelux. You will work with customers to further drive Tetra Pak’s business by deploying a marketing services program as suitable per customer around Portfolio Deployment, Sustainability, and Communication.

Your key stakeholders will be Sales, Marketing, Communication, Sustainability, Global & European colleagues, as well as Marketing Directors and Managers of customers, as well as Marketing and communication agency suppliers.

Please note that this role does not involve people management responsibilities; instead, it is primarily an operational position with transversal management aspects.

Responsibilities:

Pillar #1: Growth with existing & new customers

• Participate in the development of the Market Business Plan based on analysis of the market covering the entire value chain in identified priority categories.
• Participate in identifying market growth initiatives aligned with the cluster Europe & Central Asia growth strategy, deploy and execute initiatives.
• Identify new product requirements based on value chain needs in key categories. Champion these requirements with the team and the Regional/Central Product organization.
• Work closely with customers to secure alignment and deliver best customer value incl. marketing services for key customers.
• Manage Market Promotional Investment for all marketing activities spent and follow up and control by rules and processes.
• Participate and lead specific cross-border projects and meetings within France & Benelux around the topic of sustainability.
• Contribute to sustainable portfolio deployment throughout our 3 businesses : Packaging, Processing and Services.

Pillar#3: Drive lead generation, conversion and opportunity management

• Participate in Marketing lead generation and management, through customer interactions and marketing automation related activities.
• Monitor business pipeline to reach 3Y ambition in defined growth initiatives.

We believe you have

• At least 3-5 years of Marketing Experience, preferably gained as a product or sales or marketing manager, within a company where sustainability is essential.
• You have experience in B2B and/or B2C marketing and your understanding of the FMCG marketing principles counts as a big plus.
• Education-wise, you are fully trained and have obtained a university/college degree or MBA or equivalent qualification in the Marketing discipline.
• You are fully fluent in English and Dutch.
• Your computer literacy (Excel, Word, PowerPoint) is sufficient for the role.
• As a character, you are energetic, resilient, and have and have a curious mind.
• You understand the importance of strategic work and take ownership of valuable management and execution of projects.
• You have strong communication skills, equally adaptable in written/verbal communication and presentation situations.
• You can engage people on all levels, and you are strong in stakeholder management. You can demonstrate strength in analyzing data and formulating recommendations.
• Your strong project management skills can help you to effectively support the organization in achieving business targets.
• You will be visiting customers, primarily in France & Benelux. Some travel expected to Italy and Sweden.
• Finally, sustainability is important for you on all levels.

If you have all these skills and experience, we are willing to support you to succeed in this role grow within our organization, and stay with us in the long run.

We Offer You

• A variety of exciting challenges with ample opportunities for development and training in a truly global landscape
• A culture that pioneers a spirit of innovation where our industry experts drive visible results
• An equal opportunity employment experience that values diversity and inclusion
• Market competitive compensation and benefits with flexible working arrangements

Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide.