Marketing Manager

Jobtailor; Eindhoven; On-site; EUR 60,000 - 90,000; Full time

Job summary

Jobtailor is seeking a seasoned B2B marketing professional to drive regional marketing for the Benelux market in a SaaS context. You will craft regional plans, optimize digital campaigns across LinkedIn, Google, email and automation, and collaborate closely with Sales to generate leads and growth.

You will adapt central campaigns for the Benelux region, analyze data to improve activities, and organise customer events and content that showcase success stories.

Qualifications

• 3–5 years in B2B marketing, preferably SaaS/tech/telematics/transport/logistics
• Experience in digital marketing, campaign management, lead generation and marketing automation
• Experience working with sales to drive growth
• Knowledge of CRM/MA platforms (Salesforce, HubSpot or similar)
• Analytical mindset turning data into actions
• Strong communication and stakeholder management
• Fluency in Dutch and English (written & spoken)
• French or German skills are a plus

Responsibilities

• Develop regional marketing plans aligned with commercial objectives
• Plan, run and optimise digital campaigns across channels
• Generate qualified leads and contribute to pipeline growth
• Adapt central campaigns and assets for the Benelux market
• Monitor campaign performance and improve activities based on data
• Act as marketing partner for the Benelux sales organisation
• Support sales with campaigns, content and communications
• Organise customer activities, webinars, events and exhibitions
• Support lead follow-up and nurturing with Sales
• Develop local customer stories and success cases
• Drive local PR, social media and content marketing
• Review local website content and landing pages for local relevance
• Coordinate localisation and review of marketing material

Skills

Digital marketing

Campaign management

Lead generation

Marketing automation

CRM platforms

Data-driven

Communication

Stakeholder management

Dutch English fluency

Tools

Salesforce

HubSpot

Job description

Responsibilities

• Develop and execute regional marketing plans aligned with commercial objectives
• Plan, run and optimise digital campaigns across channels such as LinkedIn, Google, email marketing and marketing automation
• Generate qualified leads and contribute to pipeline growth
• Adapt central campaigns, content and marketing assets for the Benelux market
• Monitor campaign performance and improve activities based on data and insights
• Act as the main marketing partner for the Benelux sales organisation
• Support sales teams with campaigns, content, presentations and customer communication
• Organise customer activities, webinars, events and industry exhibitions
• Support effective lead follow-up and nurturing in close collaboration with Sales
• Develop local customer stories, references and success cases
• Drive local PR, social media and content marketing initiatives
• Review and adapt local website content and landing pages to ensure local relevance
• Coordinate localisation and review of marketing material when needed

Requirements

• Around 3–5 years of experience in B2B marketing, preferably within SaaS, technology, telematics, transport or logistics
• Experience in digital marketing, campaign management, lead generation and marketing automation
• Experience working closely with sales teams and supporting commercial growth initiatives
• Good knowledge of CRM and marketing automation platforms, such as Salesforce, HubSpot or similar
• An analytical mindset and the ability to turn data and insights into concrete actions
• Strong communication and stakeholder management skills
• Fluency in Dutch and English, both written and spoken
• French or German language skills are beneficial, but not a requirement

Core Competencies

Demonstrates expertise in B2B marketing with a focus on digital campaign management, lead generation, and marketing automation. Proficient in collaborating with sales teams to drive commercial growth and adapt marketing strategies for local markets.