Marketing Generalist: Brand & Lead Gen

AquaBattery; Amsterdam; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Stock Appreciation Rights (SARs)

25 vacation days

Green pension scheme

Company bike

Job summary

AQUABATTERY, a climate-tech startup based in the Netherlands, is seeking a Marketing Generalist to build its marketing engine from the ground up. As the first dedicated marketer reporting to the CCO, you will own the brand, content, website, events and digital presence to turn marketing into a true lead-generation tool.

You will craft campaigns, create on-brand content for web, social and email, collaborate with external agencies, and drive a data-driven approach using AI tools to maximise

Qualifications

• About 5 years of marketing experience, ideally in energy transition or cleantech.
• Proven B2B marketing track record for generating qualified leads.
• True generalist able to work across brand, content, digital and events.
• Experience with AI tools for content creation and analytics.
• Startup or scale-up experience; comfortable working with minimal resources.

Responsibilities

• Own and build AQUABATTERY's brand across channels including website, content, events and digital media.
• Build a marketing engine that generates high-quality leads and supports the sales pipeline.
• Create on-brand content for web, social, email and other channels.
• Collaborate with external agencies to deliver marketing strategy.
• Define content and channel strategy, campaigns, and publishing cadence.
• Measure performance by lead generation, conversion, and business impact.
• Leverage AI tools to maximize output with a lean team.
• Plan events, conferences and industry engagements.
• Support employer branding and recruitment through marketing campaigns.
• Set overall marketing strategy and manage budget
• Manage external communications like press releases and media appearances

Skills

Brand management

Content creation

Lead generation

Marketing analytics

B2B marketing

Startup experience

AI tools

Job description

AQUABATTERY, a climate-tech startup based in the Netherlands, is seeking a Marketing Generalist to build its marketing engine from the ground up. As the first dedicated marketer reporting to the CCO, you will own the brand, content, website, events and digital presence to turn marketing into a true lead-generation tool.

You will craft campaigns, create on-brand content for web, social and email, collaborate with external agencies, and drive a data-driven approach using AI tools to maximise