Marketing Data & AI Specialist - The Netherlands

PLANON; Nijmegen; Hybrid; EUR 40,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

Career development

Equal opportunity employer

Job summary

Planon is seeking a Marketing Data & AI Specialist in the Netherlands to bridge marketing, technology and data, driving actionable insights and AI-powered efficiency. You will shape measurement and attribution, improve data quality, and translate insights into practical actions across teams.

The role requires 5+ years in marketing analytics, experience with GA4/GTMs, Salesforce and Marketo, plus strong English communication and stakeholder skills. Hybrid work and ongoing development are offered.

Qualifications

• 5+ years of experience in marketing analytics or a comparable data-focused role.
• Experience in B2B marketing within an international organisation.
• Hands-on experience with marketing data, campaign performance, web analytics, CRM data and digital channels.
• Experience with platforms such as Google Analytics 4, Google Tag Manager, Salesforce and Marketo, or comparable technologies.
• Strong understanding of tracking, tagging, measurement plans, KPI design and data-quality principles.
• Ability to translate business questions into structured analysis and actionable recommendations for stakeholders.
• Good command of written and spoken English, with strong stakeholder management and communication skills.

Responsibilities

• Build measurement foundations: Develop measurement frameworks, tracking strategies, tagging structures and KPI models.
• Turn performance into action: Analyse channels, campaigns and customer journeys to provide actionable insights.
• Create scalable reporting: Build dashboards, forecasts and reporting for marketing performance and pipeline.
• Improve data quality and governance: Integrate and validate data across CRM, marketing automation, web analytics and commercial systems.
• Apply AI and automation: Use Power BI, Copilot, Power Automate and Power Apps to streamline insights.
• Partner across the business: Collaborate with RevOps, Digital Ops, Product, Commercial and Marketing teams.
• Support adoption: Guide colleagues in using dashboards, reports and AI tools effectively.

Skills

Marketing analytics

B2B marketing

Data analysis

Stakeholder management

English communication

Education

Bachelor’s or Master’s degree in Marketing/Business/Data Analytics/Economics/Statistics

Tools

Google Analytics 4

Google Tag Manager

Salesforce

Marketo

Power BI

Power Automate

Power Apps

Microsoft Copilot

Job description

Marketing Data & AI Specialist - The Netherlands

Category

Sales & Marketing - Marketing - Digital Marketeer

Job title

Marketing Data & AI Specialist - The Netherlands

Contract type

Permanent

Contractual hours

Full-time

Turning data into meaningful marketing action is at the heart of this role.

At Planon, the Marketing Data & AI Specialist works at the intersection of marketing, technology, data and commercial performance. You will help us better understand what drives marketing performance and where opportunities for growth lie. You will help shape how we measure success, improve data quality and translate insights into actions.

You will go beyond reporting what happened. You will explain why it happened, what it means and what we should do next, while helping colleagues confidently adopt practical AI-enabled ways of working.

What we can challenge you with:

• Build measurement foundations: Develop measurement frameworks, tracking strategies, tagging structures and KPI models, including progress toward multi-touch attribution for marketing contribution and ROI.
• Turn performance into action: Analyse channels, campaigns and customer journeys, providing insights before, during and after execution to improve outcomes and guide decisions.
• Create scalable reporting: Build and maintain dashboards, forecasts and reporting that give stakeholders clear visibility into marketing performance, pipeline development and business results.
• Improve data quality and governance: Combine, structure, enrich and validate data from CRM, marketing automation, web analytics and commercial systems, strengthening reporting standards across marketing.
• Apply AI and automation: Use tools such as Power BI, Microsoft Copilot, Power Automate and Power Apps, or comparable technologies, to reduce manual work and improve insight delivery.
• Partner across the business: Work with RevOps and Digital Ops on broader technical implementation, and advise Product, Commercial, Marketing and go-to-market stakeholders using market, customer and performance data.
• Support adoption: Help colleagues use dashboards, reports and AI tools effectively through practical guidance, clear communication and reusable ways of working.

Profile

You combine analytical depth with a practical understanding of marketing and commercial performance. You translate complex findings into clear recommendations, collaborate comfortably across disciplines and take ownership when the path is not fully defined. You are curious about AI, attentive to data quality and motivated to help others adopt better tools and methods.

This role is a great fit if you have:

• Minimum 5 years of experience in marketing analytics, business analytics or a comparable data-focused role.
• Experience in B2B marketing within an international organisation.
• Strong hands‑on experience with marketing data, campaign performance, web analytics, CRM data and digital channels.
• Experience with platforms such as Google Analytics 4, Google Tag Manager, Salesforce and Marketo, or comparable technologies.
• Strong understanding of tracking, tagging, measurement plans, KPI design and data‑quality principles.
• Ability to translate business questions into structured analysis and actionable recommendations for stakeholders.
• Good command of written and spoken English, with strong stakeholder management and communication skills.

Good‑to‑haves:

• Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, Economics, Statistics or a related field.
• Experience with Power BI and low‑code automation tools such as Power Automate or Power Apps.
• Practical experience using AI tools, including Microsoft Copilot, in analytics, reporting or marketing workflows.
• Experience with multi‑touch attribution, forecasting, scenario analysis or marketing investment business cases.

We offer

Salary range: €3,600 – €4,900 gross per month, depending on experience. This range reflects a good faith estimate of the expected compensation for this role, based on objective, role‑related criteria. The total compensation package includes variable compensation and additional benefits.

We offer a healthy work-life balance with the flexibility of hybrid working in a collaborative and learning orientated environment with opportunities for continuous development. We put our people at the heart of our company and create an inspiring and safe environment that allows everyone to work , learn , live and play . You will work on challenging projects with leading clients, gaining valuable experience.

Planon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.

AI use in recruitment
We may use artificial intelligence (AI) or automated tools to support parts of our recruitment process, such as application screening and candidate assessment. These tools assist our recruiters, and final employment decisions are always made by human professionals.