Marketing Data & AI Lead – The Netherlands

PLANON; Nijmegen; Hybrid; EUR 40,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

Career development

Equal opportunity employer

Job summary

Planon is seeking a Marketing Data & AI Specialist in the Netherlands to bridge marketing, technology and data, driving actionable insights and AI-powered efficiency. You will shape measurement and attribution, improve data quality, and translate insights into practical actions across teams.

The role requires 5+ years in marketing analytics, experience with GA4/GTMs, Salesforce and Marketo, plus strong English communication and stakeholder skills. Hybrid work and ongoing development are offered.

Qualifications

• 5+ years of experience in marketing analytics or a comparable data-focused role.
• Experience in B2B marketing within an international organisation.
• Hands-on experience with marketing data, campaign performance, web analytics, CRM data and digital channels.
• Experience with platforms such as Google Analytics 4, Google Tag Manager, Salesforce and Marketo, or comparable technologies.
• Strong understanding of tracking, tagging, measurement plans, KPI design and data-quality principles.
• Ability to translate business questions into structured analysis and actionable recommendations for stakeholders.
• Good command of written and spoken English, with strong stakeholder management and communication skills.

Responsibilities

• Build measurement foundations: Develop measurement frameworks, tracking strategies, tagging structures and KPI models.
• Turn performance into action: Analyse channels, campaigns and customer journeys to provide actionable insights.
• Create scalable reporting: Build dashboards, forecasts and reporting for marketing performance and pipeline.
• Improve data quality and governance: Integrate and validate data across CRM, marketing automation, web analytics and commercial systems.
• Apply AI and automation: Use Power BI, Copilot, Power Automate and Power Apps to streamline insights.
• Partner across the business: Collaborate with RevOps, Digital Ops, Product, Commercial and Marketing teams.
• Support adoption: Guide colleagues in using dashboards, reports and AI tools effectively.

Skills

Marketing analytics

B2B marketing

Data analysis

Stakeholder management

English communication

Education

Bachelor’s or Master’s degree in Marketing/Business/Data Analytics/Economics/Statistics

Tools

Google Analytics 4

Google Tag Manager

Salesforce

Marketo

Power BI

Power Automate

Power Apps

Microsoft Copilot

Job description

Planon is seeking a Marketing Data & AI Specialist in the Netherlands to bridge marketing, technology and data, driving actionable insights and AI-powered efficiency. You will shape measurement and attribution, improve data quality, and translate insights into practical actions across teams.

The role requires 5+ years in marketing analytics, experience with GA4/GTMs, Salesforce and Marketo, plus strong English communication and stakeholder skills. Hybrid work and ongoing development are offered.