Content Marketing Specialist

PNO Innovation GmbH; Rijswijk; Hybrid; EUR 36,000 - 45,000; Full time

Benefits offered by this job

Hybrid work model (2-3 days in-office)

30 days annual leave

Job summary

PNO Innovation is seeking a Content Marketing Specialist in the Netherlands to translate our marketing strategy into engaging content and campaigns for the Dutch market. You will balance creativity with a data-driven mindset to generate qualified leads for our consultants and collaborate with our Marketing Manager Netherlands.

You will own day-to-day content and campaign execution, optimise campaigns using data and AI tools, and work with international colleagues to turn complex topics into

Qualifications

• 1–4 years of relevant experience in B2B content or digital marketing.
• Fluent Dutch with excellent Dutch copywriting skills.
• Excellent written and spoken English for collaboration with international colleagues.
• Strong visual content skills and experience with design tools.
• Hands-on experience with SEO/SEA and data-driven performance improvements.
• Familiarity with HubSpot, LinkedIn Campaign Manager, GA4, Google Ads, WordPress.

Responsibilities

• Create, design and publish compelling B2B content for LinkedIn, our website and other channels.
• Develop, launch, monitor and optimise marketing campaigns in line with priorities.
• Build and develop lead generation activities in HubSpot, including landing pages and forms.
• Track campaign performance and translate insights into concrete improvements.
• Advance HubSpot lead nurturing and full-funnel analysis with guidance.
• Improve organic and paid search performance through SEO and SEA.
• Collaborate with consultants to turn expertise into accessible content.
• Use AI tools to support content creation, repurposing and analysis per guidelines.

Skills

B2B content marketing

Lead generation

Campaign management

Data-driven marketing

English communication

Dutch copywriting

AI in marketing

Tools

HubSpot

LinkedIn Campaign Manager

GA4

Google Ads

Google Search Console

WordPress

Adobe Creative Cloud

Canva

AI tools

Job description

For our team in the Netherlands, we are looking for a Content Marketing Specialist who combines strong content creation skills with a commercial and data-driven approach to marketing.

You will translate our marketing strategy into compelling content and effective campaigns for the Dutch market. You will combine creativity with a strong focus on performance, helping us generate a steady flow of qualified leads for our consultants.

You will work closely with and report directly to our Marketing Manager Netherlands and collaborate with international marketing colleagues, consultants, HR and other stakeholders.

What are you going to do?

Your mission is to make PNO Innovation and our expertise visible to the right audiences and turn that visibility into commercial opportunities.

You will take ownership of day-to-day content and campaign execution, turning complex topics into clear and engaging communication. Using data, digital marketing tools and AI, you will continuously improve our content and campaigns and help build a consistent flow of qualified leads.

• Create, design and publish compelling B2B content for LinkedIn, our website and other relevant channels
• Develop, launch, monitor and optimise marketing campaigns in line with our business priorities
• Build and develop lead generation activities in HubSpot, including landing pages, forms, gated content and email sequences
• Track campaign performance and translate insights into concrete improvements
• Gradually take on more advanced HubSpot lead nurturing and full-funnel analysis, with guidance and support from the Marketing Manager Netherlands
• Improve our organic and paid search performance through hands-on SEO and SEA activities
• Collaborate with consultants and subject matter experts to turn their expertise into accessible content that generates business
• Use AI tools to support content creation, repurposing and performance analysis in line with PNO's AI guidelines

What do we offer you?

• A broad, hands-on marketing role where you can develop across content, campaigns, lead generation, design and performance marketing
• A gross monthly salary of €3,200–€4,000 based on a 40-hour working week, depending on experience and excluding holiday allowance
• 30 days of annual leave based on full-time employment
• A hybrid working model, with two to three days per week at our Rijswijk office, including Mondays
• Close coaching from our Marketing Manager Netherlands, with room to progressively take ownership of more advanced marketing activities
• Collaboration with marketing colleagues, consultants and experts across the Netherlands and our wider European organisation
• Room for initiative, learning and increasing responsibility
• A transparent selection process involving HR, the Dutch marketing team and colleagues from our wider organisation

About you

• Around 1–4 years of relevant experience in B2B content, digital or performance marketing
• Fluent Dutch and excellent Dutch copywriting skills, with the ability to create engaging content independently
• Excellent written and spoken English for collaboration with our international colleagues
• Strong visual content skills and experience with Adobe Creative Cloud, Canva or comparable design software
• Hands-on experience with SEO and SEA and an interest in using data to improve marketing performance
• Experience with or exposure to tools such as HubSpot, LinkedIn Campaign Manager, GA4, Google Ads, Google Search Console and WordPress
• Hands-on experience using AI tools for content creation, repurposing or analysis
• A proactive and organised working style, with the ability to manage priorities and collaborate effectively with different stakeholders

About us

PNO Innovation is the leading innovation and funding consultancy in Europe. With our broad sector expertise, generative AI tools and more than 40 years of experience in national and European grants, we help give space to good ideas and make innovation happen.

PNO Innovation employs more than 600 professionals across offices throughout Europe: Belgium, France, Greece, Italy, The Netherlands, Norway, Portugal, Spain and the UK. What started more than 40 years ago as a student project in the Netherlands has grown into a European industry leader with a focus on creating sustainable impact.