Marketing Cloud Architect: Next-Gen Journeys & AI

Vaneigens; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

VANEIGENS is a Dutch consultancy specializing in Salesforce and AI, helping retail and consumer brands design, build and run their Salesforce and AI landscapes. We design, build, and run client projects and ship our own pre-built agents.

Hybrid, from our Amsterdam office, with work at home and on site with clients. As a Marketing Cloud Developer you build journeys, the data behind them and the integrations they depend on.

Qualifications

• 3+ years building in Marketing Cloud Engagement (Journey Builder, Automation Studio, Email Studio).
• Strong SQL and AMPscript; SSJS and HTML/CSS are useful
• Experience with Data 360 segmentation and activation, or with Marketing Cloud Next
• API integration between Marketing Cloud and other systems
• Marketing Cloud certifications, such as Email Specialist, Developer or Consultant
• A good understanding of consent and GDPR in marketing
• Fluent English; Dutch is a strong plus, as many of our clients work in Dutch

Responsibilities

• Build and maintain journeys and automations in Marketing Cloud Engagement with Journey Builder, Automation Studio, SQL and AMPscript.
• Set up campaigns, segments and personalisation in Marketing Cloud Next, and use Agentforce for campaign creation and personalisation decisions.
• Model and activate customer data in Data 360, from segments to consent, so every message uses the same customer profile.
• Plan and run the step-by-step move from Engagement to Next, keeping existing journeys running while new ones go live.
• Build email, SMS, WhatsApp and RCS messaging that lets customers reply and buy, connected to service and commerce.
• Track deliverability and results, test, and keep improving campaigns together with the client's team

Skills

Marketing Cloud

SQL

AMPscript

SSJS/HTML/CSS

Data 360

Marketing Cloud Next

API integration

Email Specialist

Developer

Consultant

English

Dutch

Tools

Journey Builder

Automation Studio

Data 360

Marketing Cloud Next

Job description

VANEIGENS is a Dutch consultancy specializing in Salesforce and AI, helping retail and consumer brands design, build and run their Salesforce and AI landscapes. We design, build, and run client projects and ship our own pre-built agents.

Hybrid, from our Amsterdam office, with work at home and on site with clients. As a Marketing Cloud Developer you build journeys, the data behind them and the integrations they depend on.